Thinking of striking out on your own? Talia Arnold explains what it takes on the Growth Machine podcast w/Shane Miller (hint: a lot more than you think!) Out now wherever you get your podcasts. #entrepreneur #founder #femalefounder #businesstips #growthmarketing
About us
Exverus by Brainlabs is an independent media agency for culture-creating brands, combining brand and performance under one scientific brain. Founded in 2014, Exverus has been awarded 3x AdAge Small Media Agency of the Year, 8x Adweek Media Plan of the Year, 3x Cannes LIONS finalist, and Adweek's 2024 Breakthrough Media Agency of the Year, among dozens of others. We are the independent alternative to holding company bureaucracy, providing full-funnel media planning, traditional and programmatic advertising, retail media & e-commerce, paid search, paid social, and analytics. Our data-driven media plans combine precise market research with creative ideas to confidently allocate every ad dollar for the maximum return. Named for the Latin phrase "from the truth", Exverus is dedicated to transparency and long-term client trust. Learn more at exverus.com. Leadership Team: William Durrant, Co-Founder & Executive Director Talia Arnold, Co-Founder & Managing Partner Jack Win, Co-Founder & Head of Operations Melissa Andraos, SVP of Strategy Hillary Kupferberg, VP of Performance Marketing Tasha Day, VP of Media Planning Subscribe to our free weekly newsletter Paid Media Insights here: https://www.exverus.com/marketing-paid-media-insights Follow us on Instagram @exverus or YouTube at https://www.youtube.com/channel/UCh7ivtEXvfMpLY8w1hqq4Pw
- Website
- http://www.exverus.com
External link for Exverus by Brainlabs
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Media Planning, Media Buying, Media Strategy, Advertising, Consumer Packaged Goods Marketing, Entertainment Marketing, Digital Marketing, Media Consulting, Retail Marketing, Brand Marketing, E-Commerce, Retail, Paid Social, Paid Search, Programmatic, Programmatic Marketing, CTV, Content Marketing, Agency, Remote Work, Hybrid Work, Public Speaking, Thought Leadership, Market Research, brand building, AI integration, influencer marketing, creator marketing, and Amazon Ads
Locations
- Primary Get directions
7080 Hollywood Blvd
7th Floor
Los Angeles, California 90028, US
Employees at Exverus by Brainlabs
Updates
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TikTok for Business is using our Voodoo Ranger campaign as a Success Story for driving a 26% lift in ad recall & 13% lift in awareness on their platform! Read all about it in the comments. *The objective*: Modernize the IPA category and build awareness with younger, legal-drinking-age consumers. Voodoo Ranger set out to refresh how beer brands show up on social by becoming a first mover in the alcohol category on TikTok. "We know Voodoo Ranger fans spend a lot of time on TikTok, and with the platform now open to alcohol advertisers, we’ve been fine-tuning our ad strategies to better capture their attention. This brand lift study confirms that our targeting and creative approach are resonating by successfully reaching and engaging our drinkers where they already are." - Celine Wright, Paid Media New Belgium Brewing Congratulations to Shelby Dolan, Marlee Thompson, Anna Acuna, Li (Kris) Fedon, Nicolas Tellez, Ryan Schuster, MBA, Daniela Mild, Michael Petryshyn, and everyone else who touches Social for VDR. 🍻
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Being consistent with your brand media over time is imperative. But being evergreen isn’t simply doing the same thing all year — it’s about adapting to consumer behavior and business cycles so the brand remains relevant off-season. Brands and their media teams should lean on data-driven signals and adjust the strategy in real time by shifting budgets, pivoting messaging, or launching new offerings. Balance tentpole moments (for brand-building impact) with strategic always-on presence in high-intent channels (retail media, search) and advanced measurement (brand lift studies, multi-touch attribution, incrementality testing) to see the strongest results. Learn more about pacing out your media spend in our new, comprehensive guide to full-funnel media planning in comments 🔗 #mediaplanning #mediabuying #mediaagency #marketingstrategy #businesstips #advertising #adagency
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“How do we balance brand & performance media? Is ‘always-on’ better than spend spikes? What’s the new customer journey? What media channels will have the most impact in 2026?” Answers to these FAQs and more in our new, comprehensive guide to media planning for the new year. Talia Arnold Melissa Andraos Hillary Kupferberg Bill Durrant Tasha Day Sean Edwards Ryan Schuster, MBA
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Amazon Ads is building a fully top-to-bottom media ecosystem, and our retail media team is already prepped to attack it in 2026. Hear more of Exverus VP Hillary Kupferberg's conversation with Skai below:
In this special #RetailMediaThursdays filmed at Amazon Ads Partners #unBoxed2025, we caught up with: 🎤 Molly Hop, Havas Media Network 🎤 Christina Hall, Avenue7Media 🎤 Hillary Kupferberg, Exverus by Brainlabs 🎤 Stephen Tyler Reagan, Mindgruve 🎤 Chase Arnold, The Bluebird Group 👇 Get their expert takes on: ✅ The shift to true omnichannel planning ✅ Amazon Ads' unified platform strategy ✅ AI's role in creative and campaign efficiency ✅ How brands should be preparing for 2026 🎬 Watch the full episode now: https://okt.to/iMkUeq
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Exverus by Brainlabs reposted this
At The ADVERTISING Club of New York’s OOH:Now event, winners of the 2025 OOH Media Plan Awards were announced, celebrating campaigns that delivered smart strategy, strong execution, and measurable impact. Now in its 25th year, the OOH Media Plan Awards continue to spotlight the most effective and inspiring media strategies in out of home. The awards recognize excellence across the industry from innovative uses of data and measurement to ambitious creative executions across billboards, transit, street furniture, place-based media, and digital out of home. 👏 Congratulations to this year’s winning campaigns: 🏆Media Plan of the Year • The Upgrade Lounge – The TJX Companies, Inc./MARSHALLS LLC, Edelman New York, Clear Channel Outdoor Airports Division 🥇Gold • bella in 3D: From Times Square to Kitchens Everywhere – Vistar Media • Severance Season 2 – Apple TV, OMD, Kamp Grizzly • The Upgrade Lounge – The TJX Companies, Inc./MARSHALLS LLC, Edelman New York, Clear Channel Outdoor Airports Division 🥈Silver • Cashback Courts 2025 – Chase Freedom Card, WPP Media GroupM (EssenceMediacom), Think True, Pivot Media Ventures + PIVOT(x), SPCSHP, Lyft • Dodgers World Series Reactive ’24 – Nike, billups, Wieden + Kennedy (W+K), PMG • The Last Supper – The Chosen, NPRP Media and Exverus Media • Van Gogh: The Roulin Family Portraits – Museum of Fine Arts, Boston, Connelly Partners 🔗Learn more: https://lnkd.in/gatvyRzg
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Exverus by Brainlabs reposted this
In this special #RetailMediaThursdays filmed at Amazon Ads Partners #unBoxed2025, we caught up with: 🎤 Molly Hop, Havas Media Network 🎤 Christina Hall, Avenue7Media 🎤 Hillary Kupferberg, Exverus by Brainlabs 🎤 Stephen Tyler Reagan, Mindgruve 🎤 Chase Arnold, The Bluebird Group 👇 Get their expert takes on: ✅ The shift to true omnichannel planning ✅ Amazon Ads' unified platform strategy ✅ AI's role in creative and campaign efficiency ✅ How brands should be preparing for 2026 🎬 Watch the full episode now: https://okt.to/iMkUeq
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Exverus by Brainlabs reposted this
Supply-side platforms (SSPs) were originally built as publisher advocates. Their job was straightforward: get impressions into the market and take a cut. Then they decided to work with advertisers, a move that never sat easily with the publishers who built their ads businesses on them. The contradiction was obvious. An outfit meant to push prices up for sellers was now courting buyers trained to push them down. SSPs brushed off the tension, arguing that better data and smarter buying would lead to higher publisher revenue. OpenX leaned into that pitch more than most, and the bet appears to be paying off. https://lnkd.in/dsKZMPp5 In this piece by Seb Joseph, we speak to Matt Sattel, and Hillary Kupferberg of Exverus by Brainlabs.
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Exverus by Brainlabs reposted this
We’re honored that The Last Supper has been awarded Silver in OAAA’s 2025 OOH Media Plan Awards. These awards celebrate campaigns that captivate audiences, maximize impact, and deliver results. We’re proud to be among this year’s winners. With Season 5 being the biggest and best yet, our goal was to ensure The Chosen: Last Supper was the must-see event of the Easter season. So, we built an OOH plan that was designed to connect the offline with online world by driving mass social and PR pickup all the while ensuring ticket sales in key markets. From activating a fully immersive gallery showcasing the incredible photography of Annie Leibovitz in Times Square in February, to saturating key domestic markets with traditional assets, and curating one-of-a-kind dominations in major cities internationally, this OOH campaign managed to turn an indie series into a box-office hit and worldwide sensation! The Results: - Non-viewer awareness of the show increased 44%, to a whopping 72% in Season 5 - DISQO brand lift studies showed an aided awareness level of 4.6x Over 3.4MM landing page views - Organic branded searches surged to 3.8MM in April - The Chosen Season 5 sold 6.1MM tickets, grossing $58MM in theaters (45% more than Season 4), putting the entire franchise at over $140MM in global revenue Huge thanks to the teams at Exverus by Brainlabs and The Chosen for an amazing run bringing The Last Supper to life across the globe!
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We're not SAYING our Premier Nutrition: The Good Energy People media team did an excellent job this year; we're just saying there are signs... Tasha Day Miranda Johnson Lorus Samo Maya Dhairyawan Starla Birnbaum Jordan Keligond Huy Pham Ryan Schuster, MBA Sean Edwards Charles Lai Aaron Silva
BellRing Brands, Inc. — the owner of Premier Protein, Dymatize, and PowerBar — brought it in Q4 as net sales jumped 16.6% to just over $648M. Premier Protein sales increased by 14.9% while Dymatize sales surged by 32.9%. BellRing expects FY 2026 net sales to land around $2.4B while adjusted EBITDA will likely range between $425M and $455M.
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