NPRP Media

At NPRP, we believe the real world is where great brands earn their edge. As digital noise increases, the brands that show up thoughtfully IRL - with intention, craft, and cultural awareness - are the ones building stronger, more durable connections. This is the heart of our work: helping partners activate in the physical world through high-impact OOH, street-level takeovers, and experiential moments that feel strategic, intentional, and culturally resonant. We're deep in 2026 planning with many of our clients... with a lot of great work to be deployed on the horizon. And if your team is exploring how to elevate your OOH strategy in 2026, we’re always here to partner and push the work forward. 🔗 Article link in comments below.

We’re honored that The Last Supper has been awarded Silver in OAAA’s 2025 OOH Media Plan Awards. These awards celebrate campaigns that captivate audiences, maximize impact, and deliver results. We’re proud to be among this year’s winners. With Season 5 being the biggest and best yet, our goal was to ensure The Chosen: Last Supper was the must-see event of the Easter season. So, we built an OOH plan that was designed to connect the offline with online world by driving mass social and PR pickup all the while ensuring ticket sales in key markets. From activating a fully immersive gallery showcasing the incredible photography of Annie Leibovitz in Times Square in February, to saturating key domestic markets with traditional assets, and curating one-of-a-kind dominations in major cities internationally, this OOH campaign managed to turn an indie series into a box-office hit and worldwide sensation! The Results: - Non-viewer awareness of the show increased 44%, to a whopping 72% in Season 5 - DISQO brand lift studies showed an aided awareness level of 4.6x Over 3.4MM landing page views - Organic branded searches surged to 3.8MM in April - The Chosen Season 5 sold 6.1MM tickets, grossing $58MM in theaters (45% more than Season 4), putting the entire franchise at over $140MM in global revenue Huge thanks to the teams at Exverus by Brainlabs and The Chosen for an amazing run bringing The Last Supper to life across the globe!

Stretching across Los Angeles, Tampa, Chicago, and Houston! This multi-city digital OOH campaign for Club Pilates delivered standout visibility in high-traffic airports and central business districts, inviting audiences to discover a more approachable path to wellness. Shoutout to the team at Club Pilates and Exverus by Brainlabs for bringing this to life with us! ✨

Sweater weather with Jenni Kayne 🍂 Our recent OOH programs for Jenni Kayne were designed to mirror the brand’s warm, effortless aesthetic while meeting audiences where they live, work, and shop. From New York City during Fashion Week to Chicago this fall, the campaign features a mix of large-format wallscapes, wildposting, and nighttime projection. #OOH #FashionMarketing #OutdoorAdvertising

Campaign Recap: DL1961 x Elsa Hosk Sharing highlights from DL1961’s latest OOH campaign - a bold and beautiful entrance into the streets and skylines of New York, Dallas, and Miami. We kicked things off in SoHo during NY Fashion Week with a stunning hand-painted mural on Lafayette Street, complemented by wildposting and dynamic nighttime projections. Now live are additional street displays sustaining the momentum from a bustling September. In Dallas, we took to the freeways and the fashionable West Village, pairing a high-impact bulletin with strategically placed street kiosks to immerse audiences in the brand’s sleek aesthetic. Finally, in Miami, we made a statement in Aventura Mall and brought the campaign to life along the vibrant streets of Coconut Grove and Coral Gables with high-definition digital kiosks. The result: a commanding visual presence that perfectly mirrors DL1961’s modern minimalism. A huge thank you to our partners and the DL1961 team for trusting us to bring this vision to life!✨ #OOH #FashionMarketing #OutdoorAdvertising

We’re thrilled to welcome Andrew Sullivan to NPRP Media as Senior Vice President, Partnerships. Andrew joins us with more than a decade of experience leading brand, sponsorship, and partnership strategies for global brands including JPMorgan Chase, Samsung, and Diageo. Based in Austin, Texas, he’ll oversee NPRP’s brand and property partnerships, helping shape how we collaborate with clients, destinations, and cultural events to bring campaigns to life in the physical world. Andrew’s leadership will help us continue to deliver creative, high-impact work that connects brands to culture in meaningful and memorable ways. Welcome to the team, Andrew! 📍 Learn more about NPRP and our work: www.nprpmedia.com

During Climate Action Week 2025, we partnered with Watershed to bring the future into focus across New York City📍 From towering wallscapes and nighttime projections to street-level posters and transit placements, this campaign was designed to capture attention at every turn while sparking dialogue around corporate sustainability measures. Thrilled to support a company driving environmental accountability with an OOH strategy as bold as their mission! 🌎

Q2 2025 Sizzle 🔥 So grateful for all the wonderful collaborations we’ve had over the past few months, and looking forward to more this fall! Featured brands include HUM Nutrition, Hinge, AG Jeans, Who Gives A Crap, Invisible Technologies, Watershed, & more! This quarter we also launched the first ever brand banner at TTC Newport Beach, the world's largest private pickleball club, with Beach Riot LLC! 🩵 #nprpmedia #ooh #advertising #outofhome

A Global Journey of Impact: Reflecting on "The Chosen: The Last Supper" OOH Campaign --------------------- At NPRP Media, we believe in the power of Out of Home to inspire and connect. We're incredibly proud to share the journey of our recent campaign for "The Chosen: The Last Supper" – a true testament to collaboration and global reach!   It began in February with a transformative Times Square takeover in New York. The iconic in person activation, featuring the cast and fans unveiling Annie Leibovitz's character portraits, generated significant buzz across PR and social media, with features in People, Variety, and Woman's World.   Through March and April, our domestic OOH support expanded to major markets such as Los Angeles and Dallas. Simultaneously, we launched our international OOH presence for "The Chosen's" global theatrical expansion. This was a significant first for the client, and deepened our connections with vendors in Canada, Mexico, Brazil, Spain, and Italy.   In partnership with Exverus Media, we meticulously selected high-impact OOH units in the heart of Madrid, Mexico City, Rio, Rome, São Paulo, and Toronto. We utilized a diverse mix of digital and static formats, including awe-inspiring wallscapes at Madrid's Cines Callao, Rome's Piazzale Flaminio, and Toronto's Yonge Dundas Square. Our strategy aimed for both high impact and broad reach, seamlessly blending above and below-ground coverage.   The results were phenomenal! "The Chosen: The Last Supper" debuted at #3 at the domestic box office, going head-to-head with major studio films. It impressively stayed in the top 10 for several weeks domestically and even clinched the #1 spot abroad in Brazil. This speaks volumes about the film's powerful connection with audiences and the effectiveness of a well-executed OOH strategy.   This campaign truly showcases how thoughtful OOH media can transcend borders, connect narratives, and achieve incredible feats. We are grateful for the trust and partnership with The Chosen and the team at Exverus Media in bringing this program to life. #OOH #OutOfHome #TheChosen #TheLastSupper #GlobalCampaign #NPRPMedia #FilmMarketing #TheatricalRelease #Advertising #BoxOfficeSuccess

Showcasing "Moments of Joy" Across Los Angeles: Our Latest Campaign with TOMS We're excited to share our recent work bringing TOMS' "For Moments Of Joy" campaign to life throughout Los Angeles! This campaign beautifully captures the essence of everyday joy, featuring content creator Rocky Barnes and her family. Our goal was to create a high-impact OOH presence that resonated with Angelenos in their daily lives. We collaborated closely with TOMS to develop a strategic plan that included a variety of OOH formats: • Large-Format Impact: Wallscapes dominated key locations, delivering powerful brand statements. • Street-Level Engagement: Barricades and kiosks integrated the campaign directly into the urban environment. • High-Frequency Reach: Wildpostings extended visibility across the city. We strategically placed these OOH units in high-traffic, culturally relevant neighborhoods: • Westside • Venice • Sunset in Hollywood • Beverly Fairfax • Silverlake This multi-faceted approach ensured that TOMS' "For Moments of Joy" campaign reached a broad audience while maintaining a strong local connection. We're proud to have helped TOMS create such a vibrant and engaging OOH experience. Want to learn more about how OOH can elevate your brand's message? Let's connect! #OOH #OutOfHomeAdvertising #TOMS #LosAngeles #CreativeAdvertising #NPRPMedia #FashionMarketing #Lifestyle