OAAA

🗽The OBIE Awards are headed to NYC! The OBIE Awards have always honored the creative work that moves people. In October 2026, the celebration moves too, becoming a standalone event in New York City that brings the advertising community together like never before. The new format reflects OAAA’s commitment to expanding recognition of the most imaginative and influential campaigns in out of home. Alongside this evolution, we are debuting the OAAA Honors Circle at the 2026 OOH Media Conference in Dallas. This new program will recognize the individuals and teams whose leadership, innovation, and dedication propel the industry forward. Learn more: https://lnkd.in/esYFuv3m

Holiday shopping is well underway, and this season, consumers are making decisions with more purpose than ever. 🎁 New forecasts from BIA Advisory Services, EMARKETER, and McKinsey & Company point to a clear trend: shoppers are prioritizing convenience, value, and confidence. That means they’re starting earlier, relying on mobile, and expecting brands to meet them with clear, timely messaging. Out of home delivers on that moment. It guides decisions in real time, supports mobile behavior, and reinforces offers where it matters most—on the way to shop, near stores, and at the point of purchase. Swipe through the carousel for highlights, then head to our blog for the full breakdown. 🔗 https://lnkd.in/gnU4xYTq

At The ADVERTISING Club of New York’s OOH:Now event, winners of the 2025 OOH Media Plan Awards were announced, celebrating campaigns that delivered smart strategy, strong execution, and measurable impact. Now in its 25th year, the OOH Media Plan Awards continue to spotlight the most effective and inspiring media strategies in out of home. The awards recognize excellence across the industry from innovative uses of data and measurement to ambitious creative executions across billboards, transit, street furniture, place-based media, and digital out of home. 👏 Congratulations to this year’s winning campaigns: 🏆Media Plan of the Year • The Upgrade Lounge – The TJX Companies, Inc./MARSHALLS LLC, Edelman New York, Clear Channel Outdoor Airports Division 🥇Gold • bella in 3D: From Times Square to Kitchens Everywhere – Vistar Media • Severance Season 2 – Apple TV, OMD, Kamp Grizzly • The Upgrade Lounge – The TJX Companies, Inc./MARSHALLS LLC, Edelman New York, Clear Channel Outdoor Airports Division 🥈Silver • Cashback Courts 2025 – Chase Freedom Card, WPP Media GroupM (EssenceMediacom), Think True, Pivot Media Ventures + PIVOT(x), SPCSHP, Lyft • Dodgers World Series Reactive ’24 – Nike, billups, Wieden + Kennedy (W+K), PMG • The Last Supper – The Chosen, NPRP Media and Exverus Media • Van Gogh: The Roulin Family Portraits – Museum of Fine Arts, Boston, Connelly Partners 🔗Learn more: https://lnkd.in/gatvyRzg

Out of home advertising just hit another milestone, marking 18 consecutive quarters of growth. In Q3 2025, the industry generated $2.13 billion in revenue—a 4.5% increase year over year and the highest third-quarter total on record. Year-to-date revenue reached $6.98 billion, up 3.2%. Digital formats remained a key growth engine, while transit, place-based, and street furniture formats reflected rising consumer movement across major markets. Several sectors and advertisers significantly increased their OOH investment, driving strong performance across the board: ➡️ Digital OOH revenue increased 11.6% in Q3 ➡️ Financial Services (+35.5%), Insurance & Real Estate (+26.8%), and Communications (+10.3%) led category growth ➡️ Morgan & Morgan, P.A. ranked as the top OOH advertiser in Q3 ➡️ J.P. Morgan, GEICO, Apple, and McDonald's followed among the top five ➡️ 65 of the top 100 advertisers increased spend from Q3 2024 Learn more: https://lnkd.in/gtqrN55V

As programmatic out of home scales, one thing is clear: trust is non-negotiable. That’s the message OAAA’s Anna Bager shared with ExchangeWire’s Grainne Reid and Lindsay Rowntree on The MadTech podcast in a conversation that unpacked how transparency, technology, and industry standards are shaping the future of digital OOH. With the launch of the OAAA Programmatic OOH Transparency Pledge, buyers and sellers alike are being asked to meet the moment, not with retroactive fixes, but with upfront clarity on inventory, economics, data, and delivery. 🎧 Listen to the full episode: https://lnkd.in/eH-n-Amw

That’s a wrap on our Discover OOH Day series with a final stop in Los Angeles, closing out with an afternoon of insight and conversation. 🎬 Dozens of agency and brand leaders across media, tech, and culture joined us for engaging panels and standout presentations that showed how OOH continues to drive relevance, trust, and impact in the real world. The day concluded with a fireside chat featuring Parkwood Entertainment’s Justina Omokhua, who shared insight on how purpose, creativity, and cultural connection build enduring brands. A special thank you to Anastasia Williams (she/her/ella) of TheAList for her support in bringing this event to life, and to our sponsors whose collaboration helps make Discover OOH possible. Clear Channel Outdoor, Intersection Co., Lamar Advertising Company, OUTFRONT Media, Circle Graphics, DIRECTV, MFour Data Research, Screenverse, Bulletin Displays, Daktronics, Perion, NRS, Inc., Serve Robotics, Accretive, Big Outdoor, BloomingTerra, Branded Cities, Broadsign, Captivate, KEVANI, Smartify, Veale Outdoor Advertising, Coco.

Thank you to the OAAA for hosting an incredible discussion yesterday! Matt Cerussi, Charlotte Mostaed, Vardan S. Kirakosyan and Greg Ald explored how brands can connect real-world presence with digital precision and move audiences from awareness to action. ✈️ #DIRECTVRemote #DOOH

Serve Robotics is proud to be a sponsor of the OAAA Discover Out Of Home Series. We continue to push forward with our fully autonomous delivery robots that deliver In Real Life out of Home impressions , and social worthy experiential events that will separate you from anyone in your category. Let Serve Robotics be your choice for something better in 2026 and take your brand where no one else can. To the consumers or decision makers OAAA billups RapportWW Circle Graphics # serverobotics.com