OMD

The latest edition of OMD’s Rapid Response explores how Black Friday and Cyber Monday 2025 proved that peak season success relies on smart strategy and seamless systems – not just discounts. Authored by Parweez Mulbocus, OMD EMEA. #WeCreateWhatsNext #Commerce #Newsletter

OMD named APAC Media Network of the Year for the second year running.   We’re proud to share that OMD has been recognized once again at Campaign Asia-Pacific’s Agency of the Year awards, securing APAC Media Network of the Year and APAC Digital Innovation Network of the Year for 2025. 🏆   These achievements reflect the strategic excellence, creative edge, and unwavering commitment of OMD teams across the region. From Media and Digital Innovation to Performance, Programmatic, Integrated Marketing, OOH, Culture, and Agency Marketer partnerships, OMD APAC has demonstrated what it means to create what’s next.   Charlotte Lee, CEO, OMD Asia Pacific, said, "Our teams across Asia Pacific continue to raise the bar, accelerating growth for our clients and for OMD. Thank you to every OMD-er across the region for your commitment and dedication, which have powered this strong finish to 2025."   She added that being named APAC Media Network of the Year for the second consecutive year, alongside winning the region's Digital Innovation Network title, is a testament to the impact of OMD's creative media expertise, leadership in Digital, Data, and Tech, and the momentum of OMD's Fast Forward strategy.   Award highlights include: Media Agency of the Year • Gold - Hong Kong, New Zealand, Thailand • Silver - India, Vietnam • Bronze - Australia, China, Indonesia, Malaysia, Singapore Digital Innovation Agency of the Year • Gold - Australia, Hong Kong • Silver - Singapore, Thailand • Bronze - India • Greater China Best Culture - Taiwan (Winner) • Greater China Performance Agency - China (Silver) • Greater China OOH Agency - Hong Kong (Silver) • South Asia Integrated Marketing - India (Silver) • South Asia Programmatic - India (Silver) • South Asia Performance - India (Bronze) • Southeast Asia Performance - Singapore (Silver) • Southeast Asia Agency Marketer Partnership (with McDonald’s Asia Business Unit) - Singapore (Bronze)   Congratulations to our APAC teams and client partners for continuing to push boundaries and define what’s next. 🚀   #WeCreateWhatsNext #BuildTogether #AgencyOfTheYear | OMD Australia | OMD Hong Kong | OMD New Zealand | OMD Taiwan

Chrissie Hanson, OMD, has been named as a speaker at Insights Lighthouse this January in Las Vegas at CES 2026. 🚀   Chrissie is a transformational leader with 25 years’ experience, shaping how brands create more valued and valuable customer experiences. We’re excited to see her bring her perspective to the global CES audience as she continues shaping what’s next.   “A respected voice, contributor, and changemaker, Chrissie continues to influence how organizations uncover differentiating insights and deliver outcomes that matter.” – Insights Lighthouse.   Seats are limited, register today: https://lnkd.in/dDVqG4we #WeCreateWhatsNext #CES #Insights

Chrissie Hanson, CEO of OMD USA, has been appointed President of the Media Jury at Dubai Lynx International Festival of Creativity 2026. 🚀   This prestigious role is a strong recognition of Chrissie’s leadership in media, her strategic vision, and her contribution to advancing effective and innovative work across the industry.   As Media Jury President, Chrissie will collaborate with leading creative and marketing experts from around the world to evaluate and celebrate outstanding media work from across the MENA region. Dubai Lynx continues to be the region’s benchmark for creative excellence and effectiveness, and we are proud to see Chrissie play a key role in shaping its outcomes in 2026.   👏 Join us in congratulating Chrissie on this well-deserved honor. More information can be found here: https://lnkd.in/e4x3hsqJ   #WeCreateWhatsNext #DubaiLynx #Media #Creativity

OMD is the Most-Awarded Agency at The Internationalist Awards 2025 for Digital Solutions, delivering a remarkable performance, taking home 13 wins, more than any other agency.    Our standout campaign, ‘Geo Leaks’ for REWE (OMD Germany), claimed the prestigious Grand Prix.   The agency also won three Platinum trophies and nine Golds across a diverse mix of clients and markets, including campaigns for 2degrees, Al Joumhouria, Boehringer Ingelheim, Dacia, McDonald's, Renault and Vattenfall. Congratulations to our teams from OMD Germany, OMD New Zealand, OMD UK, OMD Canada, OMD UAE, OMD Sweden, OMD Danmark, and OMD Netherlands. 👏   #WeCreateWhatsNext #Internationalist #Awards

OMD wins Agency of the Year and Campaign of the Year at the 2025 Festival of Media Cause Campaign Awards. 🏆 🌍   A huge moment for our network at this year’s Festival of Media Cause Campaign Awards, where OMD took home two of the show’s biggest honours: Agency of the Year and Campaign of the Year, alongside five category wins and three Highly Commended accolades.   At the centre of this success was Uncensored Press for Al Joumhouria by OMD Dubai, created in collaboration with TBWA\Raad, named Campaign of the Year after earning Gold for Best Small Budget Campaign and Best Reactive Response. The creative work transformed war imagery censored by algorithms into typewritten art, pushing for algorithmic reform and ensuring silenced stories could be seen. A powerful example of how media can be a force for good. ✨   Our global wins also included: • ‘EstibADores’ for Mibanco, banco de la Microempresa by OMD Perú, Best Campaign Celebrating Cultural Communities and Local Impact Campaign 🌎 • ‘Good Tings’ for 2degrees by OMD New Zealand, Best Collaboration for a Cause 🤝 • Additional Highly Commended recognition for OMD Dubai and MG OMD.   Created to champion purpose-driven media, the Festival of Media Cause Campaign Awards celebrates work that shapes culture and drives meaningful impact.   This year’s results reflect the ambition, creativity, and commitment of our teams around the world, and how at OMD we create what’s next. 🚀   #OMD #WeCreateWhatsNext #FestivalOfMedia #CauseCampaignAwards #MediaForGood #PurposeDrivenWork 

OMD Philippines wins big at SMARTIES Philippines 2025, taking home 12 wins across Influencer Marketing, CTV, Cross Digital Media, Social Impact, AI, Data, including Media Agency of the Year. 🎉   We’re also proud that McDonald’s Philippines was named Brand of the Year, celebrating the strength of our partnership and the impact of the work.   #WeCreateWhatsNext #UniteToUplift #SMARTIES | MMA Philippines | McDonald's Philippines (Golden Arches Development Corporation) | OMD APAC

AI can accelerate outcomes — but only with the right guardrails. Adweek’s write-up of our Brandweek discussion with OMD’s Kim Einan and Voya Financial’s Jim Cowsert highlights human oversight, bias mitigation, and protecting creativity while scaling performance. Read on ADWEEK (by Leigh Belz Ray): https://lnkd.in/ejZhRj7i #WeCreateWhatsNext #Brandweek2025 #AI

Congratulations to OMD New Zealand for their standout performance at the 2025 Pressie Awards, delivering excellence, creativity, and impact across multiple categories. 🚀   Silver wins include Best Media Partnership for ‘Love Creep Partnerships’ with Ministry of Social Development (MSD), and the ‘On The Ladder’ campaign with Kiwibank took home Silvers for Best Media Partnership and Best Strategic Thinking.   OMD is also proud to have been a supporting partner on a Gold in the Best Social Content Creator or Influencer Marketing Campaign for ‘Make It Click’ with McDonald's New Zealand. 🙌   #WeCreateWhatsNext #PressieAwards2025 #Awards

Brands are moving beyond hype cycles to make creators true, full-funnel partners. In Adweek’s coverage of our Brandweek session, OMD’s Chrissie Hanson and Creo’s Kevin Blazaitis unpacked program rigor, AI-driven suitability, and why “longevity is the new reach.” Read on ADWEEK (by Michael Keenan): https://lnkd.in/g3qabJuR #WeCreateWhatsNext #Brandweek2025 #CreatorEconomy