EssenceMediacom

Global ad revenue set to hit $1.14T in 2025 — here’s how four key segments are shifting: Intelligence: Search will hold a 21% share with AI-led advertising to grow in 2026. Content: Streaming continues its ascent; social and gaming strengthen positions as print contracts. Commerce: Retail media moves ahead of television; emerging travel and financial services networks expand reach. Location: DOOH leads growth; static remains stable; cinema sees gradual recovery. 📄 Read more in the latest This Year, Next Year forecast: https://ow.ly/8e7850XG3EQ #ThisYearNextYear

Commerce media just made history. For the first time, it’s projected to surpass traditional TV ad revenue — according to our latest This Year Next Year report, released today. 📣 Global advertising overall is on track for 8.8% growth in 2025 and 7.1% in 2026 (excluding U.S. political ads). 👀 Other shifts you need to know: - Digital OOH: +9% growth this year; nearing half of total OOH by 2030. - AI: Reshaping search, content, and commerce — creating new advertiser categories. - LATAM: Fastest‑growing region in 2026 (+14.9%). Whether it’s billboards becoming data‑driven canvases or AI redefining the customer journey, the next era of advertising is coming fast — and our forecast gives you the business intelligence to navigate it. 📄 Read WPP Media’s This Year Next Year December 2025 forecast here: https://lnkd.in/gzSxngMF #ThisYearNextYear

Power. Privacy. Performance.⚡️Programmatic advertising is entering a new era — and it’s full of opportunities for brands ready to lead. Here are three changes driving that transformation: 1. Platform convergence: buy- and sell-side ecosystems merging 2. AI-driven identity resolution: privacy-first, multi-signal intelligence 3. Agentic workflows: automation is changing how teams operate and how media inventory is valued The most successful brands will act fast, use AI wisely, and keep human oversight at the heart of their strategy — turning change into measurable growth. Learn more ⤵️

New research reveals a surprising consumer dynamic: 63% actively seek deals, while 65% splurge on new products — often the same shopper. This “smart indulgence” behavior offers a huge opportunity for brands: deliver clear value and excitement at the same time. Discover the 4 strategies we've identified in collaboration with Snapchat for Business & Ipsos ⤵️

We're celebrating huge recognition at the 2025 exchange4media Media Ace Awards 🎉 These awards celebrate the outstanding agencies and professionals shaping India’s media and advertising landscape, and it's an honour that our teams and leaders across WPP Media have been recognised for the incredible work they have brought to life with our clients. Here’s a look at our incredible achievements this year: 🏆 Network of the Year - WPP Media 🏆 Content Marketing Agency of the Year – WPP Media 🏆 Sports Marketing Agency of the Year – WPP Media 🏆 Media Agency of the Year – EssenceMediacom India 🏆 Network Head of the Year – Prasanth Kumar 🏆 Agency Head of the Year – Navin Khemka 🏅 Media Agency of the Year – Wavemaker India (1st runner-up) 🏅 Digital Marketing Agency of the Year – Mindshare India (runner-up) 🏅 Client Lead of the Year - Johnsy Quadras (runner-up) A huge congratulations to everyone across EssenceMediacom, Wavemaker, Mindshare, and WPP Media for yet another remarkable milestone in 2025. Here’s to shaping the future of India’s media landscape, together 🚀 WPP

A world of ideas, one Open House 🌏✨ From bold conversations to shared priorities for the year ahead, our latest Global Open House showcased the power of connection and innovation at WPP Media. Led by Brian Lesser in conversation with WPP CEO Cindy Rose OBE, the session spotlighted our shared priorities for the year ahead, from strengthening our culture of innovation and collaboration to driving meaningful impact through data and AI. And we were fortunate to hear directly from key clients driving marketing transformation including the incredible Nicola Buck, SVP Marketing & Transformation at bp and Nick Buckley, European VP Marketing at The Coca-Cola Company. Each shared powerful insights about the future and our partnership in action. A huge thank you to everyone who made this Global Open House an inspiring celebration of creativity and connection, and a reminder of our commitment to our clients’ growth 💡🤝

How do humans really make purchase decisions? 🤔  WPP Media and Saïd Business School, University of Oxford analysed 1.2 million consumer journeys to find out, and the results challenge what marketers think they know about attention, reach, and influence.  First presented at the WARC Creative Effectiveness Stage in Cannes this summer, How Humans Decide reveals why 84% of purchases are pre-decided before shopping even begins, and what brands must do to shape, convert and win those choices. 

Habt ihr euch jemals gefragt, wie man ein "Guilty Pleasure" in ein "Unverschämt gut"-Erlebnis verwandelt? 🤯 Genau das haben wir für Mezzo Mix und Coca-Cola erreicht. Wir sind stolz auf die umfassende Mediakampagne für den Rebranding-Launch und die brandneue Partnerschaft mit RTL+. Mit „Unverschämt gut“ als Leitmotiv haben wir eine 360°-Kampagne konzipiert, die Mezzo Mix mit mutigem, datengetriebenem Marketing direkt ins Relevant Set junger Erwachsener katapultiert. 💯 Unsere Erfolgsfaktoren für diese aufmerksamkeitsstarke Kampagne ✨ Strategische Partnerschaft: Perfekte Symbiose zwischen Mezzo Mix und RTL+ durch Limited Edition Dosen, verknüpft mit Top-Reality-Formaten (Die Bachelors, Are You The One, Temptation Island VIP). 💡 Innovative Aktivierungen: Von interaktiven GIF-itty Murals über kontextuelle Framesplits auf RTL+/RTL bis zu maßgeschneiderten Channel Sponsorings – maximale Präsenz dort, wo die Zielgruppe ihre 'Guilty Pleasures' genießt. 🌟 Starke Influencer-Integration: Aufbau einer beeindruckenden Influencer-Präsenz inklusive Launch Event in Berlin für authentische Botschaftsverbreitung. 🎙️ Content-Exzellenz: Mitgestaltung des Video-Podcasts 'Sendezeit – Shameless Edition' auf RTL+ mit Nura, der Reality-TV humorvoll aufgreift und Mezzo Mix nativ integriert. 🎶 Sonic Branding & Celebrity Power: Bill Kaulitz als 'Shameless Icon' und seine Stimme für das neue Sonic Branding sowie seine Präsenz auf Social Media und im Podcast 'Kaulitz Hills' sorgen für maximale Aufmerksamkeit und Wiedererkennung. Vibrancy Studios    Diese Kampagne ist ein Paradebeispiel dafür, wie wir bei EssenceMediacom mit Kreativität, strategischem Denken und tiefem Zielgruppenverständnis Marken neu positionieren und unvergessliche Erlebnisse schaffen. Ein riesiges Dankeschön an The Coca-Cola Company für das Vertrauen und an alle Partner, die diese Kampagne zu einem vollen Erfolg gemacht haben!  

📣 Maersk - the integrated transport and logistics company - has appointed WPP Media as its new strategic media partner, steering marketing operations across 130 countries from a central hub in Copenhagen. We’re bringing together our AI-powered Open platform and Open Media Studio with WPP’s worldwide network to give A.P. Moller - Maersk complete visibility, real-time insights, and data-driven efficiency - all designed to accelerate their transformation. The collaboration marks the start of a global voyage toward smarter, faster, and more connected marketing - officially setting sail this month.