WPP Media

Culture moves fast. So do we. WPP Media is the first to integrate Pinterest Trends via API — bringing predictive cultural intelligence straight into WPP Open. This gives our clients the ability to anticipate what’s next and build cultural relevance at scale. Learn more about our partnership with Pinterest Business: https://ow.ly/8C8050XGLBm

Global ad revenue set to hit $1.14T in 2025 — here’s how four key segments are shifting: Intelligence: Search will hold a 21% share with AI-led advertising to grow in 2026. Content: Streaming continues its ascent; social and gaming strengthen positions as print contracts. Commerce: Retail media moves ahead of television; emerging travel and financial services networks expand reach. Location: DOOH leads growth; static remains stable; cinema sees gradual recovery. 📄 Read more in the latest This Year, Next Year forecast: https://ow.ly/8e7850XG3EQ #ThisYearNextYear

Our new This Year Next Year report from WPP Media forecasts global advertising revenue will grow 8.8% in 2025 to $1.14 trillion – outpacing global GDP. It’s a clear signal that businesses everywhere see creativity, brand building and connection as key drivers of growth, even in a complex economic environment. For our clients, and for WPP, this momentum is both an opportunity and a call to action to keep bringing together the best of our media, creative and technology capabilities to reimagine growth. Thank you to our brilliant WPP Media team for this exceptional work and to our clients whose ambition inspires us every day. #ThisYearNextYear #WPP #Growth #FutureOfAdvertising https://lnkd.in/ef4_4Xqt

Commerce media just made history. For the first time, it’s projected to surpass traditional TV ad revenue — according to our latest This Year Next Year report, released today. 📣 Global advertising overall is on track for 8.8% growth in 2025 and 7.1% in 2026 (excluding U.S. political ads). 👀 Other shifts you need to know: - Digital OOH: +9% growth this year; nearing half of total OOH by 2030. - AI: Reshaping search, content, and commerce — creating new advertiser categories. - LATAM: Fastest‑growing region in 2026 (+14.9%). Whether it’s billboards becoming data‑driven canvases or AI redefining the customer journey, the next era of advertising is coming fast — and our forecast gives you the business intelligence to navigate it. 📄 Read WPP Media’s This Year Next Year December 2025 forecast here: https://lnkd.in/gzSxngMF #ThisYearNextYear

Half of podcast listeners say their favorite show is the highlight of their day. Imagine putting your brand in the middle of that moment. In podcasting, you step into a space built on loyalty and trust — so ads have to feel relevant to the audience and the context. Audiences choose to press play, then spend minutes (sometimes hours) with voices they know and like. The brands that succeed here follow the same principles: 1️⃣ Integrate naturally into the story 2️⃣ Make ads feel like part of the show 3️⃣ Align values with the audience 4️⃣ Collaborate on experiences beyond ads As AI transforms how we create and share content, human connection becomes the differentiator. Podcasting lives at the sweet spot where innovative technology meets trusted voices — giving brands scale and authenticity. When you earn that trust, the skip button becomes irrelevant. Learn more about why podcasting is winning the trust game ⤵️

Power. Privacy. Performance.⚡️Programmatic advertising is entering a new era — and it’s full of opportunities for brands ready to lead. Here are three changes driving that transformation: 1. Platform convergence: buy- and sell-side ecosystems merging 2. AI-driven identity resolution: privacy-first, multi-signal intelligence 3. Agentic workflows: automation is changing how teams operate and how media inventory is valued The most successful brands will act fast, use AI wisely, and keep human oversight at the heart of their strategy — turning change into measurable growth. Learn more ⤵️

This week, WPP Media teams across the U.S. stepped into their communities for our company-wide Volunteer Day 🩵 More than 1,000 employees across 10 cities (and remotely) supported 26 nonprofit partners, contributing 1,550 hours of service through projects ranging from park cleanups and youth programs to animal care, essential-item preparation, and more. Thank you to our non-profit partners in Atlanta, Bend, Boston, Chicago, Denver, Detroit, Los Angeles, Louisville, New York, San Francisco, and remotely for welcoming our teams and helping us make a meaningful impact together 🤝 “It has been inspiring to see how our people show up with so much heart, energy, and a shared commitment to giving back. Their work and service reflect the spirit of WPP Media and the communities we’re proud to be part of. Thank you to everyone for all that you did this week, and we are excited for more great volunteer events to come.” - Nancy Hall, Chief Client Officer at WPP Media U.S. Here’s a look at the moments, memories, and impact we created. #WPPMediaUS

We're excited to share standout news from the 2025 MMA Global Smarties shortlist 🌍🎉 WPP Media clients and agency teams have delivered an exceptional showing this year, earning 64 shortlist recognitions, which is a reflection of the innovative thinking, collaborative spirit and data-driven craft that power the work we create together. This year’s shortlist features 25 client brands across 14 markets, from global leaders like AXA, Grab, The Coca-Cola Company and Unilever, to locally loved brands including Delikatesy Centrum (Grupa Eurocash) in Poland, LALIGA in Spain, Master Kong in China, UltraTech Cement in India, and many more. A huge thank you to our clients for their continued trust, and congratulations to every team across Wavemaker, Mindshare, EssenceMediacom and our wider WPP Media network whose hard work made this recognition possible. Here’s to turning shortlists into wins 🫡 WPP

What if you could see exactly how your commerce media campaigns stack up against the competition? WPP Media is the first agency partner to integrate with Amazon Ads' new performance benchmarks that make it possible. By embedding these benchmarks directly into Open Media Studio (OMS), our clients can: ✅ Benchmark campaigns against category peers ✅ Identify focus areas to optimize faster than ever ✅ Act on insights in the moment, not after the fact Benchmarks aren’t just numbers - they’re context that drives smarter decisions, better outcomes, and faster growth. Read our POV on why this matters for the future of retail media 👉 https://ow.ly/UleI50XuNUk (WPP Amazon Sandy Welsch)

So proud to share that WPP Media has been awarded Henkel’s consolidated media business across Europe 👏 Read more in Campaign UK 👉 https://ow.ly/Uazb50XuOKr Check out the full release 👉 https://ow.ly/kJKT50XuJa7