TikTok for Business is using our Voodoo Ranger campaign as a Success Story for driving a 26% lift in ad recall & 13% lift in awareness on their platform! Read all about it in the comments. *The objective*: Modernize the IPA category and build awareness with younger, legal-drinking-age consumers. Voodoo Ranger set out to refresh how beer brands show up on social by becoming a first mover in the alcohol category on TikTok. "We know Voodoo Ranger fans spend a lot of time on TikTok, and with the platform now open to alcohol advertisers, we’ve been fine-tuning our ad strategies to better capture their attention. This brand lift study confirms that our targeting and creative approach are resonating by successfully reaching and engaging our drinkers where they already are." - Celine Wright, Paid Media New Belgium Brewing Congratulations to Shelby Dolan, Marlee Thompson, Anna Acuna, Li (Kris) Fedon, Nicolas Tellez, Ryan Schuster, MBA, Daniela Mild, Michael Petryshyn, and everyone else who touches Social for VDR. 🍻
Loved partnering with the Exverus team and executing these successful campaign strategies on TikTok! Proud of the efforts of everyone involved 👏🏼
Amazing achievement by the team, real innovators in the category
Full case study: https://ads.tiktok.com/business/en-US/inspiration/new-belgium-voodoo-ranger-top-feed