What happens when deterministic identity meets curated supply? Our partnership with RevOptimal is changing the game. In this Q&A, Ksenia Konkina breaks down how spine-to-spine graphs and smarter deal curation are unlocking real results for buyers. Read more: https://bit.ly/44cHbAM
About us
OpenX is the most innovative independent supply-side platform. And we believe that you deserve a better ad selling and buying experience. Demand addressability, transparency, and sustainability. Demand more.
- Website
- http://www.openx.com
External link for OpenX
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- Pasadena, CA
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Advertising Technology, Yield Optimization, Ad Serving, Ad Exchange, SSP, Mobile, Header Bidding, GCP, and Ad Tech
Locations
Employees at OpenX
Updates
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Heading to CES? Let’s talk about building your 2026 edge. OpenX is helping brands turn every signal into an advantage with future-ready tech built for speed, precision, and growth. Want to waste less and perform better? Request a meeting and let’s connect at CES. https://bit.ly/4pq1IKs
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When it comes to inventory, the takeaway is clear: Quality > Scale. Direct, transparent, and intentionally curated inventory is what drives real outcomes. Read more from Tyler Romasco in Association of National Advertisers on why quality-first programmatic is quickly becoming the standard: https://bit.ly/4iDyzch
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When performance matters, agencies are rethinking who they partner with. Matt Sattel joined Digiday's Seb Joseph to talk about the growing role of SSPs in delivering quality and transparency—and how OpenX is helping redefine what partnership looks like. Read more: https://bit.ly/4iAtkdd
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Do you call it a rom-com or a romantic comedy? No matter the label, better categorization helps boost CPMs. TV by OpenX gives buyers clarity, so impressions feel more valuable — and publishers see the upside. Hear more from Erika Loberg on Beet.TV: https://bit.ly/4otZSqP
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Not all CTV is created equal, especially during the busiest ad season of the year. Learn how to reach true living-room audiences — not fireplace apps — and make spend go farther with data-backed tips from TV by OpenX and our partners at Frndly TV and Samba TV. Read Erika Loberg’s blog for more: https://bit.ly/4osSuMw
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In case you missed it: Joseph Worswick took the stage at Programmatic Pioneers Connect earlier this month to break down how AI is solving real problems in programmatic. From finding high-value inventory to driving better outcomes, it’s all about using AI responsibly. Thanks to OMD's Michael Murray , Mars' Joshua Gottlieb and Programmatic Pioneers Summit for the sharp, thoughtful conversation. #PPSConnect
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Confused by curation? We can help. Matt Sattel breaks down how simplifying content signals in CTV and tapping into supply-side data is driving real advertiser results. Thanks Experian Marketing Services for having us! Watch the video and see how curation is delivering outcomes for advertisers and publishers:
Curation isn’t a buzzword anymore; it’s a performance marketing driver. Hear what leaders at #CannesLions2025 have to say about where curation is headed next and the measurable success they are already seeing: https://lnkd.in/euYAmA-5 Gina Whelehan, Butler/Till Howard Luks, PubMatic Matt Sattel, OpenX Mike McNeeley, Index Exchange Sophia Su, Yieldmo
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Headed to ExchangeWire's ATS Tokyo this week? OpenX is too! Catch Keisuke Meguro's session on how advertisers can implement easy-to-use AI solutions to drive efficiency and performance. Swing by the OpenX space and see the full agenda here: https://bit.ly/3JSLDxA #ATST25
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What’s building buyer confidence in programmatic CTV across EMEA? As Erika Loberg shared with VideoWeek "it starts with collaboration." TV by OpenX is cleaning up the supply chain—removing resellers and accurately labeling inventory—to bring more trust and transparency to the space. The result? Premium inventory, stronger investment, and growing momentum across the UK, France, and Germany. Watch her interview:
Buyers sometimes think of programmatic as a way of quickly and easily putting money into cheap inventory, but this way of thinking doesn’t really work with CTV. CTV is valuable inventory, and programmatic trading needs to be able to sustain high CPMs if it’s going to be attractive to publishers says Erika Loberg, Global Head of CTV at OpenX. Buyers in turn need transparency from the sell-side, in order to be able to confidently invest in more expensive inventory. In this interview, Loberg discusses the developments she’s seeing in programmatic CTV, and how buy-side and sell-side attitudes are shaping the market. Filmed at TV Rise 2025 in Lisbon.