Brainlabs

I never expected my humanities degree to lead me into digital marketing, yet here we are. Hi LinkedIn 👋 I’m Jamie Faulkner, Managing Director of SEO at Brainlabs, taking over our company page today! I originally studied humanities, but the pull toward scientific thinking never really left. Although the arts won at the time, the appeal of hypotheses, experimentation, and problem-solving stayed with me, and years later, that is exactly what drew me to SEO. When I first arrived at Brainlabs, I was looking for a different perspective after working at the same agency for the previous 7 years, and I found exactly that: a different culture and mindset, especially the spirit of regular feedback, which has genuinely changed me for the better as a leader. Over the past 4 years I have had the chance to lead pitches and projects that stretched my thinking, from global, multi-brand scopes to our evolving GEO and AI search proposition in recent times - and watching these complex pieces come together has been an ongoing reminder of how powerful a unified team can be. And, I’ve been fortunate to preside over a period of amazing growth in our SEO team, which has meant onboarding lots of new faces. I'm grateful for the challenges that pushed us to innovate and the moments that reminded me why I love what I do. It’s having such a positive team around me—people who, besides being exceptional SEOs, are simply exceptional people. Before I go, a few things about me outside of work: 👶 Family: I became a father to a little girl last year. Though balancing new parenthood and this intense environment is challenging, watching her grow has been incredible. I’m very grateful for my colleagues and Brainlabs for their support. Her blossoming relationship with our dog Mac is also pretty great! 🎸🍕 Passions: It’s hard to choose between guitar and cooking, so I’ll pick both. I’ve been playing since I was about 10. Now that I’m a dad, playing takes me to a different, creative headspace. It’s the same with cooking, where I’m my happiest making anything that takes care and time, such as good pizza! 🍰 Festive treat I can’t resist: I’m a sucker for a mince pie, preferably home-made with some boozy mincemeat. If you've made it this far, thanks for reading my takeover!

15% lift in conversions and 500K+ monthly YouTube views 😎 In partnership with G Adventures we identified they needed to evolve their strategy due to: 1. Strong performance from dynamic display ads, but limited ability to scale conversions across new formats 2. Constrained retargeting pools that weren't capturing their full audience potential 3. A 40% surge in YouTube travel searches signaling a critical opportunity to reach high-intent users at the moment they were planning their next trip We built a YouTube strategy to reach travelers actively searching. We focused on high-value destinations like Peru, France, and Japan, matched them with the right audiences and custom creative, and turned YouTube into a conversion channel. The outcome speaks for itself: - 15% conversion lift (1,255 incremental bookings) - 500,000+ monthly YouTube views - 2,000 direct conversions every month (21% of total activity) - 3,500 monthly assisted conversions Curious how YouTube can drive measurable conversions at scale? 👉 Learn more: https://lnkd.in/d4h7VSUQ

É com muita satisfação que compartilho que Brainlabs Brasil e Shopee agora estão integradas via API, permitindo gerenciar de forma ainda mais conectada e escalável as contas de Shopee Ads dos nossos clientes. 🎖️ Com essa integração, conseguimos criar, editar e monitorar campanhas de maneira ágil, centralizando todos os dados de desempenho em um único ambiente. Métricas como ROAS, vendas, taxa de conversão, impressões e cliques ficam disponíveis em tempo real — e, a partir delas, nosso time de especialistas realiza análises profundas e otimizações contínuas para vender mais, com mais rentabilidade. 🚀 Se você atua no varejo online e ainda não é cliente Brainlabs, vamos conversar. Temos um time pronto para ajudar sua marca a escalar resultados em Shopee Ads e em todo o seu ecossistema de retail media e mídia digital. 📈 #Shopee #Brainlabs #RetailMedia #Advertising #ScalableGrowth

Excited to welcome Nina Cecere to our North America team as head of paid social! 

Hola Red, Ya dando los toques finales para el webinar gratuito que estaré dictando el próximo jueves 11 de diciembre. Hablaremos de agentes, el snack time, la evolución de los RMN, lo nuevos browser y algunas cosas más. No dejen de acompañarme. Registro aquí: https://lnkd.in/eFVjC4ED #Brainlabs #Marketing #Tendencias #MarketingDigital

Google is at it again 👀 Google’s latest move to let AI automatically expand your keywords has sparked a lot of conversation across the industry. Some teams are leaning into the added reach and automation, while others are tightening controls to protect efficiency and brand safety. 👇🏻 What's your take?

1x a month. No fluff. Just what we're actually learning about AI in real time. First up: How to turn LLM mentions into revenue and why getting visible now matters.

📣 Big Opportunity! We’re looking for a Client Director to join our Client Leadership team in New York! You’ll shape growth plans, guide planning and measurement conversations, pitch and win new business, all while collaborating with clients like Capital One, Brookfield, and more. If you’ve got 6+ years delivering full-funnel media solutions, a strong foundation in planning and strategy, and a deep understanding of how cross-channel media drives business outcomes… drop us a line. 📍On-site in NYC 🔗 Apply here: https://lnkd.in/e84t8z7W #Brainlabs #wearehiring #newyork #clientleadership

It truly was an amazing evening celebrating Giving Tuesday at the UNICEF Gala 2025. Giving Tuesday is a day of collective action, and part of the magic of last night was coming together as a community to drive transformational impact for children around the world. As a community we raised over $7.4 million on Giving Tuesday to help protect children’s rights and expand their opportunities to meet their full potential. We are incredibly grateful at Brainlabs for our partnership with UNICEF and our collective efforts to increase awareness and donations. Every day our team relentlessly pursues new integrated media opportunities to help create an equitable world for every child. Please visit UNICEFUSA.org online to make a donation this holiday season.

Last week, we took over Curzon Camden for the Brainlabs x ASHI Inspiration Day. Swapping the boardroom for a cinema to match the creative energy this partnership deserves. Our paid social, influencer, and strategy teams brought the ASHI team (Anglian Home Improvements, Safestyle UK and Everest Home Improvements) together for a day of bold thinking. We explored Connected TV strategies, dove deep into influencer marketing, the future of search, all tied specifically to the strategic opportunities for the brands. The highlight? A Rotten Tomatoes-style showdown where the ASHI team rated influencer content in real-time – fresh or splat? It turned brand alignment into something you could actually feel in the room. When the work is this good, it deserves the big screen treatment. To the ASHI team: thank you for trusting us to push boundaries. Here's to partnerships built on innovation.