Ovative Group

Audio is booming, with programmatic spend expected to surpass $2B this year. As The Current reports, indie agencies are driving this shift. Lauren Tsevis explains a reason why: "Programmatic opens up the opportunity for smaller brands to test audio and see how it goes.” That flexibility is fueling rapid adoption, especially across platforms like Spotify and SiriusXM, where Ovative activates most of its audio spend. As more brands look to reach audiences beyond the screen, Ovative’s expertise and leaders like Lauren are shaping how advertisers win in the next wave of digital media. Read the full article here: https://bit.ly/48LMyZ6

Growth isn't usually the first word people use to describe YouTube. 𝘽𝙪𝙩 𝙢𝙖𝙮𝙗𝙚 𝙞𝙩 𝙨𝙝𝙤𝙪𝙡𝙙 𝙗𝙚. As Kyle Schwietz shares, YouTube is no longer just entertainment. It's a platform helping brands expand reach, build reputation, and grow faster than ever. Watch his take below 👇

Your customers are using AI to discover, compare, and now buy. 𝙄𝙨 𝙮𝙤𝙪𝙧 𝙗𝙧𝙖𝙣𝙙 𝙠𝙚𝙚𝙥𝙞𝙣𝙜 𝙪𝙥? AI is reshaping how people make decisions. Visibility now depends on how clearly your content signals relevance. And, agentic commerce is pushing brands to show up where customers take action, not just where they research. Swipe for the key shifts and how to stay ahead. Need help navigating what’s next? Connect with our experts: https://bit.ly/49TQYPL

The truth about retail media? You can't optimize for a 90-day purchase cycle with a 7-day attribution window. A single attribution window skews results, hiding the behaviors that drive true growth: repeat purchases, loyalty, and long-tail revenue. Brands, platforms, and retail media networks all need to evolve—and fast. Our retail media experts break down why long-term measurement is the key to transforming your retail media strategy, and how to make it happen. Dive into the article: https://bit.ly/44PgBxD

If your TV looked like this, it might be time for Medicare. We've been partnering with HealthMarkets to bring a little nostalgia to Medicare marketing. Why? Because their customers 𝙧𝙚𝙢𝙚𝙢𝙗𝙚𝙧 𝙝𝙤𝙬 𝙩𝙝𝙞𝙣𝙜𝙨 𝙪𝙨𝙚𝙙 𝙩𝙤 𝙗𝙚. Learn more about our creative services: https://bit.ly/4oxaUf1

Meet Esther Chan, a Manager on our Marketing Sciences & Offerings team! For Esther, measurement is where the “unmeasurable” becomes clear. She’s energized by the challenge of taking complex concepts, like incrementality, and translating them into precise insights that drive confident, meaningful decisions. That love of problem-solving is what pushes her to keep pushing Ovative Group's measurement capabilities forward. As marketing grows more complex, Esther is focused on building tools that dig deeper, adapt faster, and scale across industries. Known on her team as “The Flash of Analytics,” she pairs speed with intention, designing templates, systems, and repeatable frameworks that keep precision high while helping teams move quickly and intelligently. Want to work with passionate change-makers like Esther? Learn more about our team: https://bit.ly/43NxVml

Big moves in retail tech, and our very own Chelsey Lang is on the mic 🎙️ Our experts excel as strategic business partners. And Kroger's launch of 𝘼𝙜𝙚𝙣𝙩 𝙈𝙤𝙣𝙙𝙖𝙮, a weekly AI-generated insights digest for brands, will help our team spend less time hunting for data and more time acting on what matters. It's reflective of the industry's gradual shift toward more business-friendly insights: from AMC and Scintilla to partners like Pacvue and Skai, who are streamlining insights across retailers. Chelsey weighed in on what this new tech means for measurement, transparency, and collaboration across the retail media landscape. Read the full story in Modern Retail: https://bit.ly/47WxCrX

Google made its biggest move yet toward an AI-first search experience 🔍 AI-driven search isn’t coming someday. It’s here now, and it’s about to reshape how brands show up. Google dropped three major announcements that blur the line between search and AI, signaling a future where strong content and smart strategy matter more than ever. Here's what rolled out: 1️⃣ AI Mode is now the default for complex searches. 2️⃣ Ads in AI Mode have been spotted. 3️⃣ Better AI search reporting is coming. Need help navigating the shift to AI-driven search? Chat with our experts: https://bit.ly/4r6iDmC

How do you drive customer growth 𝙬𝙝𝙞𝙡𝙚 𝙞𝙢𝙥𝙧𝙤𝙫𝙞𝙣𝙜 𝙚𝙛𝙛𝙞𝙘𝙞𝙚𝙣𝙘𝙮? Polaris Snowmobiles partnered with Ovative to do just that, transforming its paid social strategy with real-time, first-party data. Our paid social experts leveraged 𝙈𝙚𝙩𝙖’𝙨 𝘼𝙋𝙄-𝙥𝙤𝙬𝙚𝙧𝙚𝙙 𝙩𝙤𝙤𝙡𝙨 and our marketing intelligence platform, 𝙀𝙈𝙍𝙜𝙚™, to dynamically optimize campaigns and personalize every interaction, driving measurable impact across the funnel. The result? Polaris achieved a 1,260% lift in leads on 84% of the previous year’s budget. See how we made it happen: https://bit.ly/3XEcLn0

Some partnerships just 𝙘𝙡𝙞𝙘𝙠. And this one certainly did. We're honored to be recognized as Northern Tool + Equipment's 𝙋𝙖𝙧𝙩𝙣𝙚𝙧 𝙤𝙛 𝙩𝙝𝙚 𝙔𝙚𝙖𝙧. Together, we've bridged the gap between decades of print success and modern digital opportunity, using our 𝙀𝙈𝙍𝙜𝙚™ 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙞𝙣𝙩𝙚𝙡𝙡𝙞𝙜𝙚𝙣𝙘𝙚 𝙥𝙡𝙖𝙩𝙛𝙤𝙧𝙢 to turn data into action. It's been an incredible journey, and we're just getting started. Explore the full story behind this transformative partnership: https://bit.ly/4ihRpFQ