Retail Media: Beyond 7-Day Attribution Windows

The truth about retail media? You can't optimize for a 90-day purchase cycle with a 7-day attribution window. A single attribution window skews results, hiding the behaviors that drive true growth: repeat purchases, loyalty, and long-tail revenue. Brands, platforms, and retail media networks all need to evolve—and fast. Our retail media experts break down why long-term measurement is the key to transforming your retail media strategy, and how to make it happen. Dive into the article: https://bit.ly/44PgBxD