Indie Agencies Drive Audio Ad Spend Growth

Audio is booming, with programmatic spend expected to surpass $2B this year. As The Current reports, indie agencies are driving this shift. Lauren Tsevis explains a reason why: "Programmatic opens up the opportunity for smaller brands to test audio and see how it goes.” That flexibility is fueling rapid adoption, especially across platforms like Spotify and SiriusXM, where Ovative activates most of its audio spend. As more brands look to reach audiences beyond the screen, Ovative’s expertise and leaders like Lauren are shaping how advertisers win in the next wave of digital media. Read the full article here: https://bit.ly/48LMyZ6