TargetCpaSimulationPoint

  • This data provides projected metrics for a specific target CPA amount.

  • The metrics include projected values for budget, app installs, in-app actions, conversions, clicks, cost, impressions, top slot impressions, and interactions.

  • The target CPA simulation key value can be either a specific target CPA in micros or a target CPA scaling modifier.

Projected metrics for a specific target CPA amount.

Proto definition

Fields

required_budget_amount_micros

int64

Projected required daily budget that the advertiser must set in order to receive the estimated traffic, in micros of advertiser currency.

app_installs

double

Projected number of app installs.

in_app_actions

double

Projected number of in-app actions.

biddable_conversions

double

Projected number of biddable conversions.

biddable_conversions_value

double

Projected total value of biddable conversions.

clicks

int64

Projected number of clicks.

cost_micros

int64

Projected cost in micros.

impressions

int64

Projected number of impressions.

top_slot_impressions

int64

Projected number of top slot impressions. Only search advertising channel type supports this field.

interactions

int64

Projected number of interactions. Only discovery advertising channel type supports this field.
Union field

target_cpa_simulation_key_value

target_cpa_simulation_key_value. When SimulationModificationMethod = UNIFORM or DEFAULT, target_cpa_micros is set. When SimulationModificationMethod = SCALING, target_cpa_scaling_modifier is set. target_cpa_simulation_key_value can be only one of the following:

target_cpa_micros

int64

The simulated target CPA upon which projected metrics are based.

target_cpa_scaling_modifier

double

The simulated scaling modifier upon which projected metrics are based. All CPA targets relevant to the simulated entity are scaled by this modifier.