CampaignBidModifier

  • Campaign bid modifiers allow for bid adjustments at the campaign level for specific criteria.

  • Key fields include resource_name, campaign, criterion_id, and bid_modifier.

  • The criterion field is a union field that can specify the type of criterion being modified, such as interaction_type.

  • The resource name uniquely identifies the campaign bid modifier using the customer ID, campaign ID, and criterion ID.

  • The bid_modifier field is a double representing the factor by which the bid is adjusted when the criterion matches.

Represents a bid-modifiable only criterion at the campaign level.

Proto definition

Fields

bid_modifier

double

The modifier for the bid when the criterion matches.

campaign

string

Output only. The campaign to which this criterion belongs.

criterion

Union field. The criterion of this campaign bid modifier.

Required in create operations starting in V5. criterion can be only one of the following:

interaction_type

InteractionTypeInfo

Immutable. Criterion for interaction type. Only supported for search campaigns.

criterion_id

int64

Output only. The ID of the criterion to bid modify.

This field is ignored for mutates.

resource_name

string

Immutable. The resource name of the campaign bid modifier. Campaign bid modifier resource names have the form:

customers/{customer_id}/campaignBidModifiers/{campaign_id}~{criterion_id}