TargetSpend

  • An automated bid strategy maximizes clicks within a budget.

  • It previously had a target spend field, now deprecated, which aimed to spend the smaller of the target or budget.

  • There is a maximum bid limit (CPC bid ceiling) that applies to all keywords managed by the strategy.

An automated bid strategy that sets your bids to help get as many clicks as possible within your budget.

Proto definition

Fields

cpc_bid_ceiling_micros

int64

Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.

target_spend_micros
(deprecated)

int64

Deprecated: The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.