LifeEvent Stay organized with collections Save and categorize content based on your preferences.
outlined_flag Life events are used to target users during important life milestones.
Life events have resource names, IDs, and names like "Recently Moved".
Life events have a parent and indicate if they are launched to all channels and locales.
Availability information is also available for life events.
A life event: a particular interest-based vertical to be targeted to reach users when they are in the midst of important life milestones.
code Proto definition
Fields resource_name string
Output only. The resource name of the life event. Life event resource names have the form:
customers/{customer_id}/lifeEvents/{life_event_id}
id int64
Output only. The ID of the life event.
name string
Output only. The name of the life event, for example,"Recently Moved"
parent string
Output only. The parent of the life_event.
launched_to_all bool
Output only. True if the life event is launched to all channels and locales.
availabilities[] CriterionCategoryAvailability
Output only. Availability information of the life event.
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Last updated 2025-11-14 UTC.
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