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KeywordForecastMetrics

AI-generated Key Takeaways

This document describes the forecast metrics for a planless keyword campaign.
Key metrics include impressions, click-through rate, average CPC, clicks, cost, conversions, conversion rate, and average CPA.
Some metrics like click-through rate and average CPC are only available under specific conditions (impressions > 0 or clicks > 0).
Conversions are calculated based on clicks and the forecasted conversion rate, while average CPA is calculated by dividing total cost by the number of conversions.

The forecast metrics for the planless keyword campaign.

Fields
`impressions`	`double` The total number of impressions.
`click_through_rate`	`double` The average click through rate. Available only if impressions > 0.
`average_cpc_micros`	`int64` The average cpc. Available only if clicks > 0.
`clicks`	`double` The total number of clicks.
`cost_micros`	`int64` The total cost.
`conversions`	`double` Forecasted number of conversions: clicks * conversion_rate.
`conversion_rate`	`double` Forecasted conversion rate.
`average_cpa_micros`	`int64` Average cost per acquisition calculated as cost_micros / conversions.