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outlined_flag Audience composition reports use metrics like baseline audience share, audience share, index, and score to analyze attribute relevance.
baseline_audience_share represents the fraction of the baseline audience with a specific attribute.
audience_share indicates the fraction of the specific audience with the attribute.
index is the ratio of audience_share to baseline_audience_share, showing relative prevalence.
score is a relevance score between 0 and 1.
The share and index metrics associated with an attribute in an audience composition insights report.
code Proto definition
Fields audience_share double
The fraction (from 0 to 1 inclusive) of the specific audience that match the attribute.
baseline_audience_share double
The fraction (from 0 to 1 inclusive) of the baseline audience that match the attribute.
index double
The ratio of audience_share to baseline_audience_share, or zero if this ratio is undefined or is not meaningful.
score double
A relevance score from 0 to 1 inclusive.
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Last updated 2025-12-12 UTC.
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