- Analytics with R in SQL Server 2016 discusses how SQL Server 2016 integrates the popular R programming language for analytics. - It introduces R and highlights challenges like data movement and scale/performance that SQL Server with R addresses. - SQL Server with R features like in-database analytics, T-SQL stored procedures, and RevoScaleR support help overcome challenges by reducing data movement, enabling operationalization, and leveraging in-memory processing and parallelism to improve scale and performance of R scripts. - The presentation demonstrates R tools in SQL Server and an end-to-end scenario of data exploration, predictive modeling, and operationalizing R code with different roles.