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Thursday, April 16, 2015
Well-structured URLs offer users a quick hint about the page topic and how the page fits within the website. To help mobile searchers understand your website better when we show it in the mobile search results, today we're updating the algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.
Structured data site names and URLs
As part of this launch, we're also introducing support for schema.org structured data for websites to signal to our algorithms:
The website name to be used instead of the domain name
The URL structure of the URL as breadcrumbs
For more details and code examples, please see our structured data documentation for providing site names and breadcrumbs.
These changes are rolling out gradually and affect only mobile results. The site name change is US-only for now and breadcrumbs are rolling out worldwide.
As always, if you have any questions or feedback, please ask in the Webmaster Help Forum.
Posted by Bartlomiej Niechwiej, Software Engineer, and Rob Ennals, Product Manager
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[],["The core update focuses on enhancing mobile search results by improving URL displays. Algorithms now use real-world website names instead of domain names and present URL structures in a breadcrumb format. Websites can use schema.org structured data to specify their site name and breadcrumb URLs. These changes, designed to help users better understand websites, are being rolled out, affecting only mobile results. Site name changes are currently limited to the US, while breadcrumbs are global.\n"]]
