必须选择的SEO推广公司瑞安：谷歌推广专家与OEM品牌化成功案例

必须选择的SEO推广公司瑞安：谷歌推广专家与OEM品牌化成功案例

Must-Choose SEO Agency in Rui'an: Google Promotion Experts and OEM Branding Success Stories

图片来源：图虫创意

近年来，水质安全受到广泛关注，由此也推动了净水器需求在全世界范围内的增长。净水器行业诞生由来已久，但长期以来中国企业在其中扮演的更多是OEM制造角色，产品虽远销全球，"卖得好"却"叫不响"。

In recent years, water quality safety has attracted widespread attention, driving the growth of water purifier demand worldwide. Although the water purifier industry has existed for a long time, Chinese companies have mainly played the role of OEM manufacturers, with products sold globally but lacking brand recognition.

从OEM到全球化品牌：伊可普科技的转型之路

From OEM to Global Brand: The Transformation Journey of Ecomo

来自青岛的伊可普科技就是这一变化的亲历者。成立于2011年的伊可普科技，经历了从OEM制造到全球化品牌的华丽蜕变。目前，旗下品牌Waterdrop已跻身亚马逊北美站点净水类目头部品牌。

Qingdao-based Ecomo Technology has witnessed this transformation firsthand. Established in 2011, Ecomo has undergone a remarkable evolution from OEM manufacturing to becoming a global brand. Its brand Waterdrop has now become a top player in the water purification category on Amazon North America.

SEO推广与品牌出海的关键策略

Key Strategies for SEO Promotion and Brand Globalization

在创始人祁东看来"拼到最后的是品牌，品牌是信任，是价值，是自我保护手段。"在这一明确方向之下，2016年，伊可普科技成立净水器品牌Waterdrop，并通过亚马逊进军全球市场。

According to founder Qi Dong, "The ultimate competition is about brands. A brand represents trust, value, and self-protection." Guided by this vision, Ecomo established its Waterdrop brand in 2016 and entered the global market through Amazon.

瑞安SEO推广公司的专业价值

The Professional Value of Rui'an SEO Promotion Agencies

生产出一款好产品，是赢得消费者认可的首要前提。自品牌创立之初，伊可普科技就专注于净水核心技术的研发及专业设备的设计与制造。通过不断积累和布局，伊可普科技打造了一条从原产料、产品制造完整的供应链体系。

Creating excellent products is the primary prerequisite for winning consumer recognition. From the beginning, Ecomo has focused on R&D of core water purification technologies and the design and manufacturing of professional equipment. Through continuous accumulation and strategic planning, Ecomo has established a complete supply chain system from raw materials to product manufacturing.

谷歌推广专家的本土化策略

Localization Strategies from Google Promotion Experts

由于全球各市场的准入政策以及水质条件都存在较大差异，要想满足消费者的需求，就需要充分调研、不断摸索，针对不同市场推出差异化产品。

Given the significant differences in market access policies and water quality conditions across global markets, meeting consumer demands requires thorough research and continuous exploration to develop differentiated products for different markets.

SEO与亚马逊广告的协同效应

The Synergistic Effect of SEO and Amazon Advertising

通过亚马逊广告丰富的工具"组合拳"，如展示型推广、商品推广、品牌推广等，伊可普成功地将产品的创新理念传递给消费者，不仅为该产品打开市场，也让更多消费者认识到净水器为生活质量带来的改善。

Through Amazon Advertising's comprehensive suite of tools - including Sponsored Display, Sponsored Products, and Sponsored Brands - Ecomo successfully communicated its product innovation concepts to consumers, not only opening the market for the product but also helping more consumers understand how water purifiers can improve quality of life.

瑞安SEO公司的未来展望

Future Prospects for Rui'an SEO Companies

"希望全球需要用水的地方都知道Waterdrop" —— 在短片的最后，伊可普科技表达了这样的宏愿。如今，Waterdrop已登录亚马逊全站点，远销全球30多个市场，品牌力得到显著提升。

"We hope Waterdrop becomes known wherever water is needed worldwide" - this is the grand vision Ecomo expressed. Today, Waterdrop is available on all Amazon sites, sold in over 30 global markets, with significantly enhanced brand power.

参考资料/References:
[1]&[2] https://mp.weixin.qq.com/s/MGT9pSnCtKlFMneVJp6Xag
（文 / 雨果跨境）(Article by Hugo Cross-border)