亚马逊站外推广终极指南：SEO霸屏与SEM竞价全攻略

亚马逊站外推广终极指南：SEO霸屏与SEM竞价全攻略

The Ultimate Guide to Amazon Off-Site Promotion: SEO Domination & SEM Bidding Strategies

作为亚马逊卖家，站外推广是品牌曝光和流量增长的关键策略。本文将为您揭秘最有效的推广渠道和实战技巧，帮助您实现销售突破！

For Amazon sellers, off-site promotion is the key strategy for brand exposure and traffic growth. This article will reveal the most effective promotion channels and practical techniques to help you achieve sales breakthroughs!

一、搜索引擎营销 (SEM)

1. Search Engine Marketing (SEM)

这类广告更适合独立站或品牌官网的卖家，能带来精准流量。

This type of advertising is more suitable for sellers with independent websites or brand official websites, as it can bring precise traffic.

1. Google Ads

作为全球搜索领导者，Google覆盖80%+互联网用户，提供多种广告类型：

• Search Ads
• Display Network
• YouTube Ads

As the global search leader, Google covers 80%+ internet users and offers various ad types.

2. Yahoo原生广告

将广告巧妙融入新闻资讯中，点击率高，用户体验好。

Yahoo native ads blend seamlessly into news content with high CTR and good user experience.

3. Bing Ads

北美第二大搜索引擎，亚马逊北美站卖家不可错过的流量入口。

The second largest search engine in North America, a must-try traffic source for Amazon North America sellers.

二、Coupon&Deal站推广

2. Coupon & Deal Site Promotion

快速提升销量的爆单神器！

A sales booster for quick sales growth!

平台	优势	要求
Slickdeals	流量巨大	Feedback>1000
Kinja deals	品类广泛	评分≥4.2
Vipon	清仓利器	15%佣金

三、社交媒体营销

3. Social Media Marketing

精准触达目标客户的绝佳渠道：

Excellent channels for precisely reaching target customers: