外贸新手必看：如何选择最适合的海外推广渠道？
外贸新手必看：如何选择最适合的海外推广渠道？
Essential Guide for Foreign Trade Beginners: How to Choose the Best Overseas Promotion Channels?
推广和SEO的区别 | The Difference Between Promotion and SEO
很多外贸新人会问："累积获客10万人以上的推广和SEO是一样的吗？" 其实二者有本质区别。推广（如谷歌广告）是付费获取流量的方式，见效快但成本高；而SEO是通过优化网站内容和技术架构获得自然流量，效果持久但需要时间积累。
Many newcomers ask: "Is promotion (with 100k+ customers) the same as SEO?" They are fundamentally different. Promotion (like Google Ads) is paid traffic with quick results but high costs, while SEO gains organic traffic through content and technical optimization - slower but more sustainable.
谷歌推广权威博主推荐 | Recommended Google Ads Experts
关于"谷歌推广博主是谁"的问题，国际知名的有Neil Patel、Brian Dean（Backlinko创始人）等。国内推荐关注"小渔夫"的系列教程，他们提供专业的外贸数字营销指导。
For "who are the Google Ads experts", internationally we recommend Neil Patel and Brian Dean (founder of Backlinko). Domestically, "Xiao Yu Fu" provides excellent foreign trade digital marketing guidance.
外贸推广渠道选择指南 | Foreign Trade Channel Selection Guide
1. 电商平台选择 | E-commerce Platform Selection
• B2B平台：阿里巴巴国际站适合批发业务 | Alibaba.com for wholesale
• B2C平台：亚马逊适合有运营团队的卖家 | Amazon for sellers with operation teams
• 垂直平台：Etsy适合手工艺品，Wayfair适合家居 | Etsy for crafts, Wayfair for furniture
2. 社交媒体营销 | Social Media Marketing
• Facebook/Instagram：适合视觉化产品 | Good for visual products
• LinkedIn：适合B2B和专业服务 | Ideal for B2B and professional services
• YouTube：适合产品演示和教程 | Perfect for product demos and tutorials
3. 独立站建设 | Independent Website
建议使用Shopify或WordPress搭建，配合SEO优化可以带来持续稳定的流量。注意：独立站需要6-12个月的SEO培育期才能见效。
Recommend Shopify or WordPress with SEO optimization for sustainable traffic. Note: Independent websites require 6-12 months of SEO cultivation.
风险提示 | Risk Warning
海外仓风险：库存压力会影响现金流，新企业建议从FBA开始 | Overseas warehouse risks: Inventory pressure affects cash flow, beginners should start with FBA
平台规则：各平台政策不同，需专业团队运营 | Platform rules: Each has different policies requiring professional operation
小渔夫建议：外贸新人应该采用"平台+独立站+社交媒体"的组合策略，根据发展阶段调整投入比例。
Xiao Yu Fu's advice: Beginners should adopt a "Platform + Independent Site + Social Media" strategy, adjusting investment ratios based on development stages.
