外贸企业为什么要做谷歌推广？国际站付费推广解析
外贸企业为什么要做谷歌推广？国际站付费推广解析
Why Should Foreign Trade Enterprises Do Google Advertising? Analysis of Paid Promotion on International Platforms
对于外贸企业而言，谷歌推广是打开国际市场的重要渠道。作为全球最大的搜索引擎，谷歌覆盖了90%以上的海外用户群体，能有效提升品牌曝光度和精准获客能力。
For foreign trade enterprises, Google advertising is a crucial channel to access international markets. As the world's largest search engine, Google covers over 90% of overseas users, effectively enhancing brand exposure and precise customer acquisition.
关于外贸店铺销售品牌尾货的法律问题
Legal Issues Regarding Selling Brand Overstock in Foreign Trade Stores
在考虑开设外贸店铺销售耐克、阿迪达斯等品牌尾货时，必须注意：
When considering opening a foreign trade store to sell overstock of brands like Nike and Adidas, special attention must be paid to:
- 授权文件：必须获得品牌方的正式授权书
- 进货凭证：保存带有双方税号和公章的增值税专用发票
- 采购记录：完整的正规进货小票等交易凭证
- Authorization documents: Must obtain formal authorization from the brand owner
- Purchase certificates: Keep special VAT invoices with tax IDs and official seals of both parties
- Procurement records: Complete formal purchase receipts and other transaction documents
重要提示：理论上销售正品尾货不违法，但实际操作中获取正规授权和进货渠道非常困难，建议谨慎评估货源真实性。
Important note: Theoretically selling genuine overstock is not illegal, but in practice obtaining formal authorization and procurement channels is very difficult. It is recommended to carefully evaluate the authenticity of the supply source.
