宠物用品跨境大卖9个月赚1亿：揭秘源飞宠物的海外掘金之路
欧美宠物经济黄金时代 | The Golden Age of Pet Economy in Europe and America
随着欧美消费者将宠物视为"家庭成员"，一个价值580亿美元的庞大市场正在形成。从宠物食品到宠物殡葬，完整的产业链催生了众多跨境商机。
As European and American consumers treat pets as "family members", a huge market worth $58 billion is forming. From pet food to pet funeral services, the complete industrial chain has created numerous cross-border business opportunities.
源飞宠物的爆发式增长 | The Explosive Growth of Yuanfei Pets
2023年前9个月，源飞宠物实现营收7.3亿元，净利润1.02亿元。其核心产品宠物牵引绳年销量突破2000万条，成为亚马逊、沃尔玛等平台的热销商品。
In the first 9 months of 2023, Yuanfei Pets achieved revenue of ¥730 million and net profit of ¥102 million. Its core product pet leashes sold over 20 million annually, becoming bestsellers on platforms like Amazon and Walmart.
产品策略：深度垂直开发 | Product Strategy: Deep Vertical Development
源飞宠物采取"一米宽一万米深"的产品策略，针对牵引绳开发了尼龙基本款、反光款、节日特别款等多个系列，满足欧美消费者将宠物"拟人化"的消费心理。
Yuanfei Pets adopts a "one meter wide, ten thousand meters deep" product strategy, developing various leash series including basic nylon, reflective and holiday special editions to meet the anthropomorphic consumption psychology of European and American consumers.
渠道布局：ODM+自有品牌双轮驱动 | Channel Strategy: ODM+Own Brand Dual Engine
公司95%收入来自海外，主要合作渠道包括：
• 北美：Petco、PetSmart、沃尔玛、亚马逊
• 欧洲：Pets at Home、家乐福
• 亚洲：利丰集团
但前五大客户贡献74.34%营收，存在渠道集中风险。
95% of revenue comes from overseas, with key channels including:
• North America: Petco, PetSmart, Walmart, Amazon
• Europe: Pets at Home, Carrefour
• Asia: Li & Fung Group
However, top 5 customers contribute 74.34% of revenue, showing channel concentration risk.
关税应对：柬埔寨建厂战略 | Tariff Strategy: Cambodia Factory Solution
面对美国25%的加征关税，源飞在柬埔寨建立两大生产基地：
• 11.5万㎡占地面积
• 2000+柬埔寨员工
• 年产值7亿元
2021年柬埔寨工厂贡献40%营收，成功规避关税影响。
Facing 25% U.S. tariffs, Yuanfei established two production bases in Cambodia:
• 115,000㎡ area
• 2000+ Cambodian employees
• Annual output value ¥700 million
In 2021, Cambodia factories contributed 40% of revenue, successfully avoiding tariff impacts.
全球宠物市场持续增长 | Global Pet Market Continues to Grow
数据显示：
• 2023年全球宠物市场规模预计达1810亿美元
• 2009-2022年宠物数量从6亿增至9.3亿
• Z世代宠物主数量已与传统世代持平
跨境电商在宠物用品领域仍有巨大发展空间。
Market data shows:
• 2023 global pet market expected to reach $181 billion
• Pet population grew from 600M to 930M (2009-2022)
• Gen Z pet owners now equal traditional generations
Cross-border e-commerce still has huge growth potential in pet supplies.
