为什么需要做谷歌渠道推广？阿里国际站是否需要每天发布产品？
为什么需要做谷歌渠道推广？阿里国际站是否需要每天发布产品？
Why Choose Google Ads? Should You Post Products Daily on Alibaba International?
付费竞价与谷歌推广的价值
Paid Bidding and the Value of Google Promotion
在数字营销领域，谷歌渠道推广仍然是获取高质量流量的重要方式。与单纯的竞价排名不同，谷歌广告（Google Ads）能够通过精准的关键词定位、受众分析和再营销策略，帮助商家获得更有转化潜力的客户。
In digital marketing, Google Ads remains a crucial channel for acquiring high-quality traffic. Unlike simple bidding rankings, Google Ads helps businesses reach more convertible customers through precise keyword targeting, audience analysis, and remarketing strategies.
阿里国际站产品发布策略
Product Posting Strategy on Alibaba International
最近有商家询问："阿里国际站是否需要每天发布产品？" 答案取决于行业关键词的数量。关键词多的行业需要更频繁地发布产品，而关键词少的行业则不必过度发布。
Recently, some sellers asked: "Do I need to post products daily on Alibaba International?" The answer depends on the number of industry keywords. Industries with many keywords require more frequent posting, while those with fewer keywords don't need excessive updates.
新账户 vs. 老账户的发品策略
Posting Strategy for New vs. Established Accounts
对于新账户，建议尽可能多地覆盖客户可能使用的关键词，因为每个关键词都是一个流量入口。不同国家、不同语言的搜索习惯不同，增加关键词覆盖能提高曝光机会。
For new accounts, it's recommended to cover as many potential keywords as possible because each keyword is a traffic entry point. Different countries and languages have varying search habits, so expanding keyword coverage increases exposure opportunities.
对于老账户，如果大部分关键词已经发布过，则无需大规模重复发品。同行的产品数量仅作参考，核心在于覆盖行业关键词，而非盲目追求数量。
For established accounts, if most keywords are already covered, there's no need for large-scale repetitive posting. Competitors' product quantities are just references—the key is covering industry keywords rather than blindly pursuing quantity.
优化关键词挖掘
Optimizing Keyword Research
建议每周挖掘3-5个新关键词进行发布，例如访客详情的客户搜索偏好词或未使用的引流关键词。避免重复使用已发布的关键词，持续优化流量入口。
It's advisable to research 3-5 new keywords weekly for posting, such as customer search preference terms from visitor details or unused traffic-driving keywords. Avoid reusing published keywords and continuously optimize traffic entry points.
总结
Conclusion
发产品只是手段，转化率才是核心目标。不要为了"活跃度"而盲目发品，应聚焦于曝光→点击→询盘→订单的完整转化链路。
Posting products is just a means—conversion rate is the ultimate goal. Don't post blindly for "activity metrics"; focus on the complete conversion chain: exposure → clicks → inquiries → orders.
