李子柒佛系出海：如何通过内容营销实现"睡后收入"
李子柒回归引爆全球社交媒体
Li Ziqi's comeback sets global social media on fire
时隔1217天，李子柒带着新作品《雕漆隐花，雕出紫气东来》回归。这个讲述为奶奶翻新紫漆衣柜的视频，在发布5小时后微博播放量突破1亿，抖音点赞量达975.7万。海外市场同样火爆，YouTube播放量超过1264万，粉丝数飙升至2050万。
After a 1217-day hiatus, Li Ziqi returned with a new video titled "Carved Lacquer Hidden Flowers, Carving Out the Purple Air from the East". This video about renovating a purple lacquer wardrobe for her grandmother garnered over 100 million views on Weibo within 5 hours of release, with 9.757 million likes on Douyin. Overseas markets were equally enthusiastic, with YouTube views exceeding 12.64 million and subscribers soaring to 20.5 million.
惊人的"睡后收入"模式
Amazing "Passive Income" Model
李子柒的YouTube广告年收入估计在2334万至4688万元人民币之间。这种收入模式的特点是：内容发布后，即使创作者休息，平台仍会持续产生收益。特别是在YouTube上，长视频创作者可获得55%的广告分成。
Li Ziqi's estimated annual YouTube ad revenue ranges from 23.34 to 46.88 million RMB. This income model features continuous platform-generated revenue even when the creator is resting. On YouTube specifically, long-form video creators receive 55% of ad revenue.
跨境电商可借鉴的三大内容策略
Three Content Strategies Cross-border E-commerce Can Learn From
1. 少语言+多场景+多动作：李子柒通过视觉叙事跨越语言障碍，用镜头、场景和动作呈现传统工艺，而非依赖对话。
1. Minimal Language + Multiple Scenes + Abundant Actions: Li Ziqi transcends language barriers through visual storytelling, using camera work, scenes and actions to present traditional crafts rather than relying on dialogue.
2. 注入人文温度：她的视频不仅展示产品，更讲述有温度的故事。比如最新视频中，孙女为奶奶翻新衣柜的亲情故事打动了全球观众。
2. Infuse Human Warmth: Her videos don't just showcase products but tell heartwarming stories. For example, the latest video about a granddaughter renovating a wardrobe for her grandmother touched global audiences.
3. 质量优于数量：李子柒坚持慢工出细活，有时一个月只更新1条视频，但每条都是精品。这种策略帮助她在内容泛滥的时代脱颖而出。
3. Quality Over Quantity: Li Ziqi insists on meticulous craftsmanship, sometimes updating just one video per month, but each is a masterpiece. This strategy helps her stand out in an era of content overload.
SEO优化建议：跨境电商企业在制作海外内容时，可借鉴李子柒的"视觉优先"策略，减少对语言的依赖，增加场景化展示。同时，在视频描述和标签中合理使用多语言关键词，如"traditional Chinese craft"、"handmade"等。
SEO Optimization Tip: Cross-border e-commerce businesses creating overseas content can adopt Li Ziqi's "visual-first" strategy, reducing reliance on language while increasing contextual displays. Meanwhile, properly use multilingual keywords in video descriptions and tags, such as "traditional Chinese craft", "handmade", etc.
从乡村女孩到国际网红的启示
Inspiration from Country Girl to International Internet Celebrity
李子柒的起点比许多出海人都低：生于四川山村，14岁辍学，曾做过DJ、睡过桥洞。她的成功证明：优质内容可以跨越文化鸿沟，在全球市场创造价值。对于出海品牌而言，与其追求短期流量，不如深耕内容质量，打造真正能打动人心的作品。
Li Ziqi started from a lower point than many overseas expanders: born in a Sichuan mountain village, dropped out of school at 14, once worked as a DJ and slept under bridges. Her success proves that quality content can cross cultural divides and create value in global markets. For brands going overseas, rather than pursuing short-term traffic, it's better to cultivate content quality and create truly moving works.
