运营最久的外贸公司分享：TikTok美区电商红利期与谷歌竞价推广技巧
抓住TikTok电商窗口期，实现业务快速增长
Seize the TikTok e-commerce window period to achieve rapid business growth
自2020年以来，TikTok电商行业经历了多个重要发展阶段：
Since 2020, the TikTok e-commerce industry has gone through several important development stages:
- 自然流量窗口期 Natural traffic window period
- 广告投放窗口期 Advertising window period
- 英区闭环直播窗口期 UK closed-loop live streaming window period
- 东南亚闭环窗口期 Southeast Asia closed-loop window period
- 美区半闭环窗口期 US semi-closed-loop window period
- 全托管窗口期(5-7月) Full hosting window period (May-July)
- 美区闭环小店窗口期(正在进行) US closed-loop store window period (ongoing)
目前，TikTok美区小店正迎来最大的电商红利期。根据数据，美国小店The Beachwaver在9月份实现单店突破6056万人民币GMV，一款卷发棒产品登顶美国美妆个护品类。
Currently, TikTok US stores are experiencing the biggest e-commerce bonus period. According to data, US store The Beachwaver achieved over 60.56 million RMB GMV in September, with a curling iron product topping the US beauty and personal care category.
北美市场的四大独特优势：
Four unique advantages of the North American market:
- 完整且巨大的市场 Complete and huge market
- 充足的消费力 Strong purchasing power
- 完善的基础设施 Perfect infrastructure
- 法律和知识产权保护 Legal and IP protection
谷歌竞价推广技巧：
Google Ads promotion tips:
1. 精准定位目标受众 Accurate targeting of audience
2. 优化关键词策略 Optimize keyword strategy
3. 持续优化广告质量得分 Continuously optimize ad quality score
4. 利用再营销策略 Utilize remarketing strategies
重要提示：美区闭环小店窗口期预计将持续到2023年12月，2024年入局门槛将大幅提高。
Important note: The US closed-loop store window period is expected to last until December 2023, with significantly higher entry barriers in 2024.