Google推广全攻略：5种竞价广告形式助您拓展外贸市场
在当今数字化营销时代，Google推广已成为外贸企业拓展海外市场的首选渠道。作为全球最大的搜索引擎，Google提供了多种广告形式满足不同营销需求。
In today's digital marketing era, Google Ads has become the preferred channel for export businesses to expand overseas markets. As the world's largest search engine, Google offers various ad formats to meet different marketing needs.
1. 搜索广告(Search Ads)
这是Google推广最基础的形式，当用户搜索相关关键词时，您的文字广告会出现在搜索结果顶部或底部。
1. Search Ads
This is the most basic form of Google Ads. When users search for relevant keywords, your text ads appear at the top or bottom of search results.
2. 展示广告(Display Ads)
通过图片、视频等形式在Google展示网络中的200多万个网站上展示您的产品，适合品牌曝光。
2. Display Ads
Show your products on over 2 million websites in Google's Display Network through images, videos, etc., suitable for brand exposure.
3. 购物广告(Shopping Ads)
特别适合电商企业，直接在搜索结果中展示产品图片、价格和商家信息，提升点击率。
3. Shopping Ads
Especially suitable for e-commerce businesses, directly displaying product images, prices and merchant information in search results to increase click-through rates.
4. 视频广告(Video Ads)
通过YouTube平台投放，可以精准定位目标受众，讲述品牌故事。
4. Video Ads
Delivered through YouTube platform, can precisely target audiences and tell brand stories.
5. 应用广告(App Ads)
帮助移动应用开发者获取更多下载量，覆盖Google Play、YouTube等多个平台。
5. App Ads
Help mobile app developers get more downloads, covering multiple platforms including Google Play and YouTube.
选择合适的Google推广形式需要考虑您的营销目标、预算和目标市场特点。建议外贸企业从搜索广告开始，逐步尝试其他形式，形成完整的数字营销矩阵。
Choosing the right Google Ads format requires considering your marketing objectives, budget and target market characteristics. We recommend export businesses start with search ads and gradually try other formats to form a complete digital marketing matrix.
SEO优化提示：本文通过合理布局"Google推广"关键词，使用H标签结构化内容，并采用中英对照形式，既满足搜索引擎优化需求，又能服务中外读者。
SEO Tips: This article reasonably arranges the keyword "Google Ads", uses H tags to structure content, and adopts Chinese-English bilingual format, which not only meets SEO requirements but also serves both Chinese and foreign readers.