如何通过SEO策略为外贸B2B独立站获取精准自然流量
随着全球化经济的低迷，国内市场的需求减少，内卷相对严重的情况，越来越多的外贸企业靠单一平台的获客方式不能满足公司发展的需要，开始投向外贸独立站，作为一种重要的跨境电商形式，逐渐成为企业开拓海外市场的关键。
As the global economy slows down, with decreasing domestic market demand and intensifying competition, more and more foreign trade enterprises find that relying solely on a single platform for customer acquisition cannot meet the needs of company development. They are turning to independent foreign trade websites as an important form of cross-border e-commerce, which has gradually become key to expanding overseas markets.
B2B独立站认知转变
Changing Perceptions of B2B Independent Websites
目前2B独立站建站形式分为营销型和展示性网站，很多商家明确表示只做展示型网站，目的是让客户查看公司的产品，那么这里就会有个问题，作为B端客户，客户不仅要了解你的产品，还要了解你对产品的专业度，产品的特性，优缺点，适用场景及案例，技术参数，还有有关这些产品应用解决方案。
Currently, there are two types of B2B independent websites: marketing-oriented and display-oriented. Many merchants explicitly state that they only want display websites to showcase their products. However, this raises an issue: as B2B clients, customers need to understand not just your products, but also your professionalism, product features, advantages and disadvantages, application scenarios, case studies, technical parameters, and solutions related to these products.
SEO（搜索引擎优化）关键词策略
SEO (Search Engine Optimization) Keyword Strategy
关键词采集和筛选是我们独立站SEO最关键的因素，通过关键词采集和筛选我们获取我们独立站需要布局的关键词，这一步是基础。
Keyword collection and screening are the most critical factors for our independent website SEO. Through keyword collection and screening, we obtain the keywords that need to be strategically placed on our independent website - this is the foundation.
- 关键词搜索量(Search Volume): 关键词在谷歌每月的搜索次数
- Keyword Search Volume: The monthly search count for a keyword on Google
- SERP features: 关键词在谷歌搜索结果页中的表现形式
- SERP features: How keywords appear in Google search results pages
- 关键词搜索意图(Intent): 关系到我们的页面应该创建怎样的内容
- Keyword Search Intent: Determines what kind of content we should create for our pages
内容营销策略
Content Marketing Strategy
Blog文章，我始终把整个内容版块作为获取自然流量的重要位置，我们通过研究分析发现，一个成功的网站，开始的自然流量获取基本都是来自网站的Blog。
Blog articles - I always consider the entire content section as an important source for obtaining organic traffic. Through research and analysis, we've found that for successful websites, initial organic traffic mostly comes from the website's blog.
优质的Blog文章可以让我们某些文章能够在短时间内容快速获取排名，而一旦有排名，那么这个文章内容的关键词也同样排名比较高，那么这些关键词就能给我们网站输送源源不断的自然流量。
High-quality blog articles can help certain articles quickly gain rankings in a short time. Once ranked, the keywords in these articles will also rank higher, continuously bringing organic traffic to our website.
外链建设策略
Link Building Strategy
外链是我们提高域名和页面权重非常重要的途径，帮助我们网站在收录，出词，排名方面快速提高，从而获取更多的自然流量。
Backlinks are a very important way to improve domain and page authority, helping our website get indexed faster, rank for more keywords, and ultimately obtain more organic traffic.
高质量外链建设方法包括：
High-quality link building methods include:
- 客座博客(Guest Blogging)
- Guest Blogging
- 行业合作(Industry Collaboration)
- Industry Collaboration
- 目录提交(Directory Submission)
- Directory Submission
- 新闻稿发布(Press Release)
- Press Release
持续优化与调整
Continuous Optimization and Adjustment
网站上线后，我们除了做一些基本工作，比如上传产品，创作优质文章，还有必须要做的就是根据Google Console和Google Analytics提供的数据，对我们的页面有目的的进行优化和调整。
After the website goes live, in addition to basic tasks like uploading products and creating quality articles, we must also use data from Google Console and Google Analytics to purposefully optimize and adjust our pages.
总之，网站要想获取更多的自然流量，需要大量前期大量的基本工作，重视关键词分析，合理自然的布局关键词，创建符合客户搜索意图的内容，并且不断的创建高质量的文章。
In summary, to obtain more organic traffic for a website, extensive preliminary work is required: emphasizing keyword analysis, naturally and reasonably placing keywords, creating content that matches customer search intent, and continuously producing high-quality articles.
