专业的三明外贸网站Google优化：B2B独立站Home页面打造指南(3)
为什么Home页面如此重要？
Why is the Home page so important?
作为网站的首页，Home页面承载着网站的大部分流量。可能您会有疑问：我重点优化的是产品页面，为什么Home页面流量最多？其实道理很简单：无论访客通过何种方式发现您的网站，进入站点后大部分都会查看首页内容。因此，精心设计的Home页面布局和内容对用户转化至关重要。
The home page carries most of the website's traffic. You might wonder: I focus on optimizing product pages, why does the home page get the most traffic? The reason is simple: no matter how visitors find your website, most will check the home page content. Therefore, a well-designed home page layout and content are crucial for user conversion.
Home页面必备内容板块
Essential content sections for Home page
根据Google的建议和我们多年的成功案例分析，Home页面必须包含以下内容：
According to Google's recommendations and our years of successful case analysis, the home page must include the following content:
1. 轮播/静态展示区 - 首屏展示核心信息：产品类别(如automotive brakes)和公司定位(如leading brake supplier)。可使用静态图或不超过10秒的短视频(建议从YouTube调用)。文案需极具吸引力，引导用户点击。
1. Carousel/Static Display Area - Showcase core information on the first screen: product category (e.g. automotive brakes) and company positioning (e.g. leading brake supplier). Use static images or short videos no longer than 10 seconds (recommended to call from YouTube). Copywriting needs to be highly attractive to guide users to click.
2. 产品分类 - 建议使用核心关键词作为分类名称。避免使用"top sale products"等零售术语，保持B2B专业性。每个分类应链接到次级分类页面(注意次级页面需包含丰富内容)。
2. Product Categories - It is recommended to use core keywords as category names. Avoid retail terms like "top sale products" and maintain B2B professionalism. Each category should link to sub-category pages (note that sub-pages need to contain rich content).
3. 产品应用场景 - 展示产品的实际应用场景，增强专业形象。首页简要介绍，提供详细内容链接。
3. Product Application Scenarios - Display actual application scenarios of products to enhance professional image. Briefly introduce on the home page and provide links to detailed content.
4. 关于我们 - 简洁有力，最好包含YouTube视频(不影响加载速度)。突出关键数据。
4. About Us - Concise and powerful, preferably including YouTube videos (does not affect loading speed). Highlight key data.
5. 合作品牌展示 - 如有知名品牌合作案例，可显著提升可信度。
5. Cooperative Brands Display - If you have cooperation cases with well-known brands, it can significantly enhance credibility.
6. 客户反馈 - 展示真实客户评价，建立信任。
6. Customer Feedback - Display real customer reviews to build trust.
7. 行动号召(CTA) - 清晰的询盘按钮，引导用户转化。
7. Call to Action (CTA) - Clear inquiry button to guide user conversion.
SEO优化提示
SEO optimization tips
• 目标关键词优先使用"supplier"而非"manufacturer" - 通常"supplier"搜索量更高
• Prioritize target keywords with "supplier" rather than "manufacturer" - usually "supplier" has higher search volume
• 产品分类名称必须使用核心关键词
• Product category names must use core keywords
• 页面长度适中，避免影响用户体验和SEO效果
• Moderate page length to avoid affecting user experience and SEO performance
下期预告：外贸B2B独立站建站攻略(4) - Products产品聚合页创新布局
Next Preview: Foreign Trade B2B Independent Station Construction Guide (4) - Innovative Layout of Products Aggregation Page
