十年以上的上海SEO推广经验分享：谷歌竞价推广形式及B2B外贸企业选择谷歌优化服务商避坑指南

十年以上的上海SEO推广经验分享：谷歌竞价推广形式及B2B外贸企业选择谷歌优化服务商避坑指南

Over 10 Years of Shanghai SEO Experience: Google Ads Promotion Formats and B2B Guide to Choosing Google Optimization Service Providers

前言/Preface

在撰写本次避坑指南之前，先给各位外贸朋友们提个醒。如果你们的推广预算低于五万，甚至十万一年，并且希望在推广的第一年获得50封或更多的高询盘，那么建议你们一定不要选择服务商单独进行谷歌优化（即谷歌SEO）。

Before writing this guide, I'd like to remind all foreign trade friends. If your promotion budget is less than 50,000 or even 100,000 yuan per year, and you hope to get 50 or more high-quality inquiries in the first year of promotion, then we strongly recommend that you do not choose a service provider for Google optimization (Google SEO) alone.

谷歌竞价推广形式/Google Ads Promotion Formats

1. 搜索广告(Search Ads) - 出现在谷歌搜索结果页面的文字广告

2. 展示广告(Display Ads) - 出现在合作网站上的图片/视频广告

3. 购物广告(Shopping Ads) - 展示产品图片和价格的广告

4. 视频广告(Video Ads) - 出现在YouTube等平台的视频广告

5. 应用广告(App Ads) - 推广移动应用的广告

选择谷歌优化服务商的三大避坑指南/Three Major Pitfalls to Avoid When Choosing Google Optimization Service Providers

第一：服务内容模糊不清/First: Vague Service Content

例如，搜索引擎技术优化服务，如果服务内容中提到导航页面SEO基础优化（即仅能进行一个页面的优化），包括TKD标签、H标签、结构化数据、图片ALT属性、404页面等技术优化。而一个网站的重点页面除了导航页之外，通常还有十个以上，那么这项服务内容实际上只完成了20%。

For example, if the search engine technical optimization service only mentions basic SEO optimization for navigation pages (meaning only one page can be optimized), including TKD tags, H tags, structured data, image ALT attributes, 404 pages and other technical optimizations. However, a website usually has more than ten key pages besides the navigation page, so this service actually only completes 20% of the work.

第二：包含过多与谷歌优化无关的服务/Second: Including Too Many Services Unrelated to Google Optimization

在选择谷歌优化服务商时，我们需要仔细研究他们的报价方案内容。无论他们说得多么专业，最终都要以我们实际签约的服务内容为准。他们提到的一些专业服务，不一定会包含在提供给我们的服务方案中。

When choosing a Google optimization service provider, we need to carefully study the content of their quotation plan. No matter how professional they sound, what ultimately matters is the actual service content we sign. Some professional services they mention may not necessarily be included in the service plan provided to us.

第三：切忌头脑发热，只关注保证的关键词首页排名数量/Third: Don't Get Overexcited and Only Focus on Guaranteed Keyword Rankings

没有任何一家服务商会保证特定关键词的排名位置。但有一种情况除外，即贵公司的某个产品关键词排名已经在第一页，且暂时没有强大的竞争对手。或许有部分服务商会保证该关键词持续排名第一页，但这与谷歌的排名逻辑是相悖的。

No service provider will guarantee the ranking position of specific keywords. The only exception is when your company's product keyword is already on the first page and there are no strong competitors for the time being. Some service providers may guarantee that the keyword will continue to rank on the first page, but this goes against Google's ranking logic.

下期预告/Next Preview

在有限的预算下，如何选择适合自己的线上推广渠道？

How to choose the right online promotion channel with a limited budget?