跨境电商与全球市场趋势：Temu崛起、中俄贸易增长与智能设备热潮
1. Temu土耳其市场表现亮眼
根据最新数据，7-8月期间Temu在土耳其市场的月活跃用户数达到930万，日活跃用户达140万。用户年龄分布均衡，其中25-34岁群体占比最高（26%）。
1. Temu's Strong Performance in Turkish Market
Recent data shows Temu reached 9.3 million MAUs and 1.4 million DAUs in Turkey during July-August. User age distribution is balanced, with 25-34 group being the largest (26%).
2. 俄罗斯成为中国鞋类出口第二大市场
2024年6月数据显示，俄罗斯以6.7%的份额成为中国鞋类出口第二大目的地，贸易额达2.872亿美元。橡胶/塑料鞋类占比46%，天然皮革鞋类占31%。
2. Russia Becomes China's Second Largest Footwear Export Market
June 2024 data shows Russia accounts for 6.7% of China's footwear exports with $287.2 million trade volume. Rubber/plastic shoes dominate (46%), followed by leather shoes (31%).
3. 巴西电商市场蓬勃发展
2023年巴西电商销售额达1887亿雷亚尔，预计将持续增长。研究发现56%消费者关注运输成本，58%希望简化退换货流程。
3. Brazil's E-Commerce Market Booming
Brazil's e-commerce sales reached R$188.7 billion in 2023 with continued growth expected. 56% consumers focus on shipping costs, 58% want easier returns.
4. 智能钓鱼设备北美年营收破11亿美元
配备GPS和声纳探鱼器的智能钓鱼设备在北美市场大受欢迎，年营收超过11亿美元。
4. Smart Fishing Devices Generate $1.1B Revenue in North America
GPS and sonar-equipped smart fishing devices are gaining popularity in North America, with annual revenue exceeding $1.1 billion.
5. INMO完成近亿元B轮融资
AR智能眼镜品牌INMO宣布完成近亿元B轮融资，产品已销往全球100多个国家。
5. INMO Secures Nearly 100M Yuan Series B Funding
AR smart glasses brand INMO announced nearly 100 million yuan Series B funding, with products sold in over 100 countries.
6. 速卖通与三大海外仓达成合作
速卖通与万邑通、谷仓、美鸥合作，为商家提供海外托管服务和入仓折扣。
6. AliExpress Partners with Three Major Overseas Warehouses
AliExpress partnered with WINIT, GoodCang and MiaoWoo to offer merchants overseas hosting services and warehouse discounts.
7. Temu日本站月活用户达3106万
5月份Temu日本站月活用户达3106万，在电商平台中排名第四。
7. Temu Japan Reaches 31.06M MAUs
Temu Japan reached 31.06 million MAUs in May, ranking 4th among e-commerce platforms.
8. Temu加强欧洲市场合规要求
8月15日起，Temu要求欧洲站电子产品必须提供欧代/英代信息。
8. Temu Strengthens Compliance in European Market
Starting August 15, Temu requires EU/UK representatives for electronics sold in Europe.
9. Temu和SHEIN在澳大利亚回头客比例高
数据显示76%的SHEIN购物者和80%的Temu购物者是回头客。
9. High Repeat Customer Rates for Temu and SHEIN in Australia
Data shows 76% of SHEIN shoppers and 80% of Temu shoppers are repeat customers.
10. 英国男性网购频率超越女性
英国男性年均网购64次，高于女性的56次，30%男性每周收快递超3次。
10. UK Men Outshop Women Online
UK men shop online 64 times annually vs women's 56, with 30% receiving >3 deliveries weekly.
