国内卖家如何成功入驻天猫国际平台？完整指南

国内卖家如何成功入驻天猫国际平台？完整指南

How Can Domestic Sellers Successfully Enter Tmall Global? Complete Guide

随着跨境电商的蓬勃发展，天猫国际已成为连接海外品牌与中国消费者的重要桥梁。对于国内卖家而言，入驻这个平台意味着能直接触达庞大的跨境消费群体。

With the rapid development of cross-border e-commerce, Tmall Global has become a vital bridge connecting overseas brands with Chinese consumers. For domestic sellers, entering this platform means direct access to a huge cross-border consumer base.

一、国内卖家入驻天猫国际的可能性

1. Possibility for Domestic Sellers to Enter Tmall Global

虽然天猫国际主要面向海外实体企业，但国内卖家通过以下方式仍有机会入驻：

Although Tmall Global primarily targets overseas entities, domestic sellers still have opportunities through:

• 注册海外公司 - 在目标市场国家设立合法经营实体
• Register overseas company - Establish legal business entity in target market countries
• 获取海外零售资质 - 满足平台对商家资质的硬性要求
• Obtain overseas retail qualifications - Meet platform's mandatory requirements for merchant qualifications

二、天猫国际入驻核心要求

2. Core Requirements for Tmall Global Entry

基本条件：

Basic Requirements:

• 海外公司实体证明
• Overseas company entity certification
• 完整的品牌授权链或进货凭证
• Complete brand authorization chain or purchase vouchers

优先条件：

Priority Conditions:

• 海外知名实体零售商
• Well-known overseas physical retailers
• 尚未进入中国市场的国际品牌
• International brands not yet entered Chinese market

三、不同类型店铺的特别要求

3. Special Requirements for Different Store Types

1. 卖场型旗舰店

1. Marketplace Flagship Store

• 需拥有注册满1年的35类商标
• Requires 35-class trademark registered for over 1 year

2. 品牌旗舰店

2. Brand Flagship Store

• 需提供R标注册证明
• Requires R trademark registration certificate

3. 专营店

3. Specialty Store

• 需提供完整的品牌授权链路
• Requires complete brand authorization chain

对于希望拓展国际市场的国内卖家，提前规划海外公司注册和品牌授权布局是关键成功因素。建议寻求专业的跨境电商服务商协助，以提高入驻成功率。

For domestic sellers looking to expand internationally, early planning for overseas company registration and brand authorization strategy are key success factors. Professional cross-border e-commerce service providers can significantly improve approval rates.