SHEIN跃居美国第三大在线时尚零售商 中国品牌全球化典范
中国跨境电商巨头SHEIN近日再创里程碑，根据全球商业智能平台Statista引用ECDB最新数据显示，SHEIN已超越梅西百货和耐克，成为美国第三大在线时尚零售商，仅次于亚马逊和沃尔玛。
The Chinese cross-border e-commerce giant SHEIN has achieved another milestone. According to the latest data from ECDB cited by global business intelligence platform Statista, SHEIN has surpassed Macy's and Nike to become the third largest online fashion retailer in the US, trailing only Amazon and Walmart.
柔性供应链+数字化赋能：SHEIN的核心竞争力
Flexible Supply Chain + Digital Empowerment: SHEIN's Core Competitiveness
SHEIN成功构建了"自主品牌+平台"双引擎模式，其创新的柔性按需供应体系可快速响应市场变化，库存周转天数仅为30天左右，远低于行业平均水平。通过数字化赋能，SHEIN已帮助广东地区130多家供应商完成43万平方米厂房改造。
SHEIN has successfully established a "proprietary brand + platform" dual-engine model. Its innovative flexible on-demand supply system can quickly respond to market changes, with inventory turnover days of only about 30 days, far below the industry average. Through digital empowerment, SHEIN has helped more than 130 suppliers in Guangdong complete 430,000 square meters of factory renovations.
可持续发展战略：SHEIN的绿色转型
Sustainability Strategy: SHEIN's Green Transformation
SHEIN在环保领域持续创新，其冷转印牛仔工艺技术获得Bureau Veritas认证，相比传统工艺可节省70.5%的用水量。同时，SHEIN还推出二手交易平台，构建时尚产业循环经济生态。
SHEIN continues to innovate in environmental protection. Its cold transfer denim technology has received Bureau Veritas certification, saving 70.5% of water consumption compared to traditional processes. Additionally, SHEIN has launched a second-hand trading platform to build a circular economy ecosystem for the fashion industry.
平台化战略：助力中国品牌出海
Platform Strategy: Empowering Chinese Brands to Go Global
2023年，SHEIN推出"希有引力"百万卖家计划，已覆盖全国300多个城市产业带。近期更在欧洲9国和墨西哥开放自主运营模式，并计划5月在美国推出半托管服务，为商家提供海外本地备货支持。
In 2023, SHEIN launched the "SHEIN X" Million Sellers Program, which has covered industrial belts in more than 300 cities across China. Recently, it opened self-operated models in 9 European countries and Mexico, and plans to launch semi-hosted services in the US in May, providing sellers with overseas local inventory support.
据Piper Sandler调研显示，SHEIN已成为美国年轻人第二大最受欢迎购物网站，Morning Consult更将其评为"全美十大增长最快品牌"第四名，成为榜单中唯一的中国品牌。
According to Piper Sandler research, SHEIN has become the second most popular shopping website among American youth. Morning Consult ranked it fourth in the "Top 10 Fastest-Growing Brands in the US", making it the only Chinese brand on the list.
