稳定外贸赚钱指南：澳大利亚电商平台与独立站发展分析
澳大利亚电商市场概况
Overview of Australian E-commerce Market
澳大利亚是全球第11大电商市场，全年在线销售收入为310亿美元。据Statista报告显示，澳大利亚电商市场在未来几年仍然会保持扩张趋势，复合增长率将达到5%。
Australia is the 11th largest e-commerce market globally, with annual online sales revenue reaching $31 billion. According to Statista reports, the Australian e-commerce market will continue to expand in the coming years, with a compound growth rate of 5%.
澳大利亚跨境电商市场的未来前景是相当可观的，那么澳大利亚电商平台有哪些呢？中国卖家开拓澳大利亚市场是该选择平台，还是选择独立站呢？
The future prospects of Australia's cross-border e-commerce market are quite promising. So what are the Australian e-commerce platforms? Should Chinese sellers choose platforms or independent stores when entering the Australian market?
主要电商平台介绍
Introduction to Major E-commerce Platforms
1. eBay澳洲站
1. eBay Australia
eBay是澳大利亚最受欢迎的电商平台，自1999年以来就一直占据着澳大利亚电商的头把交椅。eBay澳洲站月访问量达到了6950万次，85%是国际卖家，其中绝大多数卖家都来自中国。
eBay is the most popular e-commerce platform in Australia, maintaining its leading position since 1999. eBay Australia receives 69.5 million monthly visits, with 85% of sellers being international, most of whom are from China.
2. 亚马逊澳大利亚站
2. Amazon Australia
亚马逊澳大利亚站点2017年才正式上线，月访问量约3730万次，约为eBay澳洲站的一半左右。
Amazon Australia was officially launched in 2017, with approximately 37.3 million monthly visits, about half of eBay Australia's traffic.
3. Catch
澳大利亚最大的每日交易网站，用户偏好折扣商品，价格优势卖家在此平台发展较好。
Australia's largest daily deals website, where users prefer discounted products. Sellers with price advantages perform well on this platform.
4. Kogan
澳大利亚本土著名电商平台，月访问量约985万次，竞争相对较小。
A famous local Australian e-commerce platform with about 9.85 million monthly visits and relatively less competition.
5. Woolworth
澳大利亚超市巨头，月访问量约2200万，品类涉及家庭、美容、婴儿产品等。
Australian supermarket giant with about 22 million monthly visits, covering categories like household, beauty, and baby products.
独立站优势
Advantages of Independent Stores
独立站是澳大利亚人线上购物的主要渠道之一，优势包括：
- 无需支付佣金
- 不受平台规则限制
- 可积累客户资源和品牌
- 快速搭建品牌官网
Independent stores are one of the main online shopping channels for Australians, with advantages including:
- No commission fees
- No platform restrictions
- Ability to accumulate customer resources and brand
- Quick setup of brand official website
市场建议
Market Suggestions
澳大利亚市场前景广阔，卖家应尽快选定渠道开展业务，抢占市场先机。
The Australian market has broad prospects. Sellers should quickly select channels to start business and seize market opportunities.
