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Uploaded byEmanuele Della Valle
Big Data: how to use it to create value
The document discusses the significance of big data and its potential to create value across various sectors, emphasizing its increasing relevance in today's digital age. It outlines the characteristics of big data, paradigm shifts in data usage, and provides examples of how organizations leverage data for decision-making. The content is informed by studies from sources like McKinsey and IBM, illustrating the widening gap between data availability and analytical capabilities.
Big Data: how to use it to create value
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- 2. Agenda • Why now? • Its value • What is it? • Paradigm shiCs enabled 11/01/2017 @manudellavalle - h9p://emanueledellavalle.org 2
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- 10. Wrapping up … a widening gap 11/01/2017 @manudellavalle - h9p://emanueledellavalle.org 10 Intensity 90's2000's 2010's 2020's Data Availability Execution Capability Analytical Capability Widening Gap
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- 27. • By analyzing its data, Nejlix saw that a large majority of its viewers enjoy programs : – directed by David Fincher (who directed Se7en, Fight Club and The Social Network) – starring Kevin Spacey. • House of Cards was exactly that! 28/09/2016 @manudellavalle - h9p://emanueledellavalle.org 27 Paradigm ShiCs Enabled 3/4 Example of Data-driven exploraTon looking for correlaTon
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- 33. Credits • Big Data: the next fronTer for innovaTon, compeTTon, and producTvity. McKinsey Global InsTtute. May, 2011. – h9p://www.mckinsey.com/insights/business_technology/big_data_the_next_fronTer_for_innovaTon • AnalyTcs: The real-world use of big data. IBM InsTtute for Business Value In collaboraTon with Saïd Business School at the University of Oxford. 2012 – h9p://www-03.ibm.com/systems/hu/resources/the_real_word_use_of_big_data.pd • Big Data & AnalyTcs: Next GeneraTon Architecture and CapabiliTes. Marc Andrews, 2014 – h9ps://www.ibm.com/partnerworld/wps/servlet/RedirectServlet?cmsId=isv_ast_smp_ecosystem- webcasts&a9achmentName=Data_Warehouse_deck.pdf • Big Data for Media. Martha L. Stone. REUTERS INSTITUTE for the STUDY of JOURNALISM, Oxford University, 2014 – 9p://reutersinsTtute.poliTcs.ox.ac.uk/publicaTon/big-data-media • Wimbledon fans love real-Tme analyTcs. IBM AnalyTcs, 2015 – h9p://www.ibmbigdatahub.com/presentaTon/wimbledon-fans-love-real-Tme-analyTcs • The Age Of AnalyTcs: CompeTng In A Data-driven World. McKinsey, 2016 – h9p://www.mckinsey.com/business-funcTons/mckinsey-analyTcs/our-insights/the-age-of- analyTcs-compeTng-in-a-data-driven-world 11/01/2017 @manudellavalle - h9p://emanueledellavalle.org 33
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