Zenoti’s Post

It's planning season, which means your executive team has likely turned into a reality TV show. CMO is forming alliances. CFO is plotting. CEO is "just asking questions." And you're sitting there wondering if your plan is going to survive tribal council. I just dropped a new episode with Allison Metcalfe, CRO at Zenoti, and we went deep on how to actually navigate these moments. Allison has one of the more unconventional paths to the CRO seat—she spent her first decade in customer success before leading revenue at LiveRamp, Demandbase, and Cloudinary. When I asked around about her superpowers, the same theme emerged: she's exceptional at managing executive relationships. Here's what we unpacked: 🧠 The Multipliers framework and why everyone is already weighing in on your plan (whether you invite them to or not) 💰 How to build a CFO relationship where they could defend your plan to the board without you in the room ⚖️ The "guard rails" framework for proposing scary investments: Green Zone, Red Zone, and Ignition Conditions 🎭 The "Sasha Fierce" principle for handling the emotional weight of executive feedback 🎯 What separates good CROs from great ones (hint: it's not sales efficiency) One quote that stuck with me: "A great CRO really cares about the customer. A good CRO really only cares about sales efficiency. A great CRO cares just as much about CSAT as they do about win rate." If you're navigating executive dynamics or stuck in planning season logjams, this one's for you. Link in the comments 👇