Sprout Social, Inc.

The challenge is on: can you master a Sprout skill in under 3 minutes? ⏱️ With Sprout Social Bites, our short, snackable videos, you can quickly learn key features and workflows, like creating Themes in Listening or setting up Automated Rules, and immediately apply them to your social strategy. Watch the first batch on YouTube today: https://bit.ly/4rOYe5Z

2025 showed us how niche communities, episodic content, and creator collabs are shaping the social landscape, but what patterns will define 2026? 👀 Join us tomorrow at 10 a.m. CT for our Signals to Strategy webinar, where Lia Haberman, Coco Mocoe and Elisa Wardrop, IKEA's Global Social Media Specialist, will break down the consumer behaviors and social trends that matter most, and share actionable insights you can bring back to your team. See you there: https://bit.ly/3K0Gxzl

40 no. 1 G2 rankings. 177 leader badges. TrustRadius Buyer’s Choice 🏆 These are big awards, but the real story is what they signal about the future of social, and it’s driven by you. Your feedback shows what we see every day: - Social teams are leveling up and driving impact like never before - Leaders are making smarter decisions with real-time intelligence - AI is helping brands understand their audiences and make every interaction count We’re honored to receive these recognitions, but the best part is knowing that our work helps you save time and achieve better outcomes. Thank you for making this possible, we couldn’t do it without the amazing social pros who trust us every day!

What does it take to build a market-defining product? Go behind the scenes with our VP of Product Management, Meg Christolini, on Trellis, Sprout’s next-gen AI agent. Trellis instantly turns billions of social data points into actionable business insights, helping teams uncover trends, optimize strategy, and manage reputation proactively. See how #TeamSprout brought this to life (and yes, it was almost named Agent Pickle 🥒). Watch our Q4 Breaking Ground recording for more insight: https://bit.ly/3WtUOHv

What will matter most to the social teams of the future? 🔮 Three themes are already emerging: 1. Alternative platforms like Substack, Bluesky and Reddit moving into the mainstream 2. Creators as critical in-house hires for corporate marketing teams 3. Organic strategies expanding beyond brand-owned channels The future of social is more distributed, creator-led and community-driven. Our 2026 forecast is your roadmap. See the full set of predictions shaping next year: https://bit.ly/3Kdeq04

In 2025, social didn’t just shape culture. It rewrote it. Introducing Sprout's first-ever Social Media Dictionary, an analysis of the most typed, tagged and memed words of the year. We analyzed global convos to decode the language of the internet. The results? Toy obsessions. Max aura. Data that deciphered the lore behind social's most influential culture drivers. And a game show with Team Sprout to see who's the most well-versed in viral slang. 👀 Want to know Sprout’s Word of the Year? 🔗 Read the full report: https://bit.ly/3KojQFv (And don't forget to subscribe to Social Futures on Substack for more.)

Next week, I’m thrilled to be joining a panel of social media experts for a Sprout Social, Inc. webinar to discuss shifts in consumer behavior on social and the implications for brands. If you’re curious to see what’s inspiring social media consumers to engage with spon con and convert, how brands are successfully leaning into smaller social communities, and how creatives are overcoming the growing collection of AI slop—this is for you! Join us Thursday, December 11, at 10:00 a.m. CT for a 45-minute deep dive into the consumer behaviors shaping the future of social media. Our webinar will be hosted by the incomparable Lia Haberman and I’ll be joining the panel alongside IKEA’s Global Social Media Specialist Elissa Wardrop and Trend Forecaster Coco Mocoe. You’ll walk away with: * A clear view of the consumer patterns defining 2026 * Practical tips and tactics to translate signals into strategy * Real-world proof from brands already putting these patterns into play Sign up for our event here: https://bit.ly/4o3L1TO

When content drives action, the mission wins. Here’s how nonprofit organizations are making it happen: 🌎 The Nature Conservancy: raising awareness & sharing actionable conservation tips 💙 National Down Syndrome Society: celebrating voices & driving meaningful advocacy ⚖️ Innocence Project: sharing stories & empowering people to take action This Giving Tuesday, take inspiration from their approach: craft human-centered stories, make it easy for your audience to act, and turn social content into measurable impact. Learn more: https://bit.ly/490ztNj

We’re proud to see Sprout’s own Scott Morris represented on this list. 💚

Our favorite part of Thanksgiving besides quality time with family and friends? Seeing which recipes take over our feeds🦃✨ NewsWhip by Sprout Social surfaces real-time social trends so you can see what everyone’s craving: https://bit.ly/4ikSgpf