Samsung Ads

CTV, AI & FAST Are Changing the Game   Want to know why CTV is outpacing social, how AI is revolutionizing audience targeting, and why FAST channels + tentpole moments are the next big thing?   🎬 Watch the replay of our latest webinar in partnership with AdExchanger where industry experts Christopher M. and Caryn Banchek break down:   ✔️ Why CTV will grow faster than social in 2026 ✔️ How AI-driven planning helps advertisers "own the person, not the content" ✔️ The rise of FAST channels and why creators are jumping in ✔️ How gamified ads and tentpole moments are reshaping CTV   💡 Key Insight from Chris: "AI-driven creative development in CTV can match the right creative message to the right content to the right person across a multitude of formats to own the moment with far less effort than ever before."   🔥 Pro-Tip from Caryn: "Run a lead-in campaign. Doing so sustains momentum across the full viewing window of big CTV moments. Those who run lead-in campaigns have seen +300% higher lift and an average +32% of incremental reach."   👉 Watch now and stay ahead of the curve: https://lnkd.in/ekP7CrpJ

2026 Prediction: Proof becomes the new performance standard   Brands will demand more from their advertising partners beyond just reach. Success will come in the form of proof from linking impressions to visits, sign-ups, or purchases.   ♟️ How to play it: Prioritize partners with provable ROI, optimize attribution for clearer insights and leverage 1P data to fuel growth, says Michael Scott.   Level up your CTV plan with proven outcomes: https://lnkd.in/d8VmBcda

Competitive overlap is opportunity. Yes, you read that right. Your competitors’ audiences are your roadmap to untapped households. “You can’t win market share if you don’t know where your competitors’ audiences are hiding,” says Justin Fromm, Samsung Ads' Head of Insights and Thought Leadership. “That’s what we have set out to solve.” Uncover where competitors are overexposed and redirect your budget to untapped households using Optimal Reach Conquesting: https://lnkd.in/gQ9kRAqi

Your competitors are scaling back their holiday campaigns after Cyber Monday, but December is still wide open to attract consumers. 🧲 In fact, 62% of consumers are still shopping for gifts in December — and 36% of all holiday sales happen between Cyber Monday and Christmas Eve. 🎁 While others pause their spend, you can capture high-intent buyers ready to convert. Here’s how to turn late-season shoppers into long-term customers: https://lnkd.in/esCvNZE9

In 2026, TV advertising won’t just be about capturing attention. It will be about what that attention does for your bottom line.

Samsung Ads' 2026 industry predictions are here. 📍 Discover what our executives expect next year - and the actions advertisers should take to get ahead. From interactive ads to AI-powered campaigns, the brands that win in 2026 will connect storytelling to measurable performance across every screen. Read the full breakdown ⏭️ https://lnkd.in/ew4bpSCz

If you're not already planning for 2026, you're missing out on prime CTV performance opportunities. But here’s the good news - there’s still time to optimize before the year-end crunch.   Join Samsung Ads’ Christopher M. and Caryn Banchek to unlock high-impact CTV strategies for major fandom moments that drive engagement, conversions, and performance on Samsung screens in 2026.   Register now to lock in 🔒 https://lnkd.in/eCWShYKY

The streaming landscape is shifting - FAST. 🏃 💨 New data shows ad-supported streaming is now bigger than ever - and that’s great news for brands. More streaming time = more opportunities to connect with your audience, build trust, and drive loyalty. It’s a win-win: viewers enjoy premium content, while brands get high-impact visibility. The data speaks for itself. If you're looking to make your ad spend work smarter, learn how 👉 https://lnkd.in/e8t2HyNp

Samsung Ads’ Performance Media Lead KAITLIN (GRIFFIN) STEBBINS sat down with the Business of Apps Podcast to discuss the newest performance vehicle for mobile marketers: CTV. Upper funnel performance can drive lower funnel action. Samsung Ads’ mobile conversion solutions unlock this power for mobile advertisers. 📲 Listen to Kaitlin’s podcast, also available on all platforms where podcasts are found: https://lnkd.in/gjF7iXKF