In his latest byline for ADWEEK, CEO Bryan Leach argues why CPG brands should prioritize outcomes over impressions. He goes on to describe how data and AI can unlock performance-based principles for promotions allowing brands to measure what truly matters: incremental sales. Read the full article here: https://lnkd.in/grBpd9kr
About us
Built in Denver, CO, Ibotta ("I bought a...") (NYSE: IBTA) is a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. Guided by our values and our mission to Make Every Purchase Rewarding, we come to work energized by the business problems we get to solve, the technology we build, the innovative people we work (and have fun) with, and the consumers we get to help. To date, we have credited American consumers $1.8 billion. The largest tech IPO to come out of Colorado, Ibotta is headquartered in Denver. Ibotta has been named as a Top Workplace by The Denver Post five times, made BuiltIn Colorado’s Best Places to Work list four years in a row and appeared on Inc.'s list of Best Workplaces in 2017 and 2023.
- Website
- http://www.ibotta.com
External link for Ibotta
- Industry
- Technology, Information and Media
- Company size
- 501-1,000 employees
- Headquarters
- Denver, Colorado
- Type
- Public Company
Locations
- Primary Get directions
1400 16th Street Mall
Denver, Colorado 80202, US
Employees at Ibotta
Updates
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Moments like this are a reminder of what really matters. We're grateful for the opportunity to support Denver students and alleviate food insecurity with Food For Thought Denver and the Denver Nuggets.
Giving back before Thanksgiving 💛 This month, we partnered with Ibotta and Food for Thought Denver to deliver thousands of meals to students ahead of the holidays as we work to combat hunger in Denver!
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We recently had the opportunity to host PBS12 at our new headquarters, located in LoDo - the same neighborhood where Ibotta started 13 years ago. CEO Bryan Leach and Chief People Officer Marisa Alexander-Daspit sat down with Frannie Matthews to discuss the fundamental importance of in-person collaboration to Ibotta’s culture. The segment also features interviews with team members Hernan Dominguez and Ryan Milliron, who share their perspectives on the new office and its features. Check out the Studio Twelve segment to get a peek at our office: https://lnkd.in/gTVaP5rr
Ibotta on Building in Denver and Bringing People Back Together | Business of Colorado
https://www.youtube.com/
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Meet Deb Eskra, Senior Director of Measurement Partnerships. Deb applies her deep expertise in data science and media measurement to our latest performance measurement tool. Her team is making it possible for brands to accurately track and prove the true impact of their campaigns. Learn more about our approach to measurement: https://lnkd.in/g2HucnPT
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Last night was a fun one here at Ibotta! ✂️🎉 Thank you to everyone who joined us for the ribbon-cutting ceremony at our new HQ. It was a special opportunity to show fellow community members our new space and all of the creativity and thought that went into it. A particularly special shoutout to Mayor Mike Johnston, J. J. Ament, and Kourtny Garrett for helping us open the space and celebrate what’s ahead for downtown Denver.
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Today, we're proud to announce a powerful strategic partnership between Ibotta and ABCS Insights. “Our partnership with ABCS Insights provides our CPG partners with a new way to confirm the value of their Ibotta promotional campaigns, using a trusted third party,” said Bryan Leach, CEO and founder of Ibotta. “Initial studies confirm that Ibotta drove a high level of incremental sales for our clients. Our network reaches an estimated 200 million American consumers via our leading direct-to-consumer app and our publisher properties, which include the nation’s largest retailers and marketplaces. With ABCS studies now available, and with our recent launch of LiveLift™, brands can invest with greater confidence than ever before.” The Outcomes Era is here. For CPG brands, proving incremental sales isn't optional—it's essential. Let's make every dollar count. https://lnkd.in/gVsqY2Cd
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"Promotions shouldn't be a guessing game. They’re a measurable and responsive growth engine. The future of CPG marketing is accountable, and we’re proud to help lead that shift." Read more about the future of performance marketing for promotions from CEO Bryan Leach. https://lnkd.in/ge-QrAEr
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Senior Director of Talent Management Allie Barker, SPHR recently reflected in our Women@ Ibotta newsletter on what it really takes to create an equitable workplace and why impact isn’t about volume, but intention. As she put it: "Real equity doesn’t come from flashy new programs or a laundry list of accolades, it comes from messing with the system (in the best way). The biggest impact happens when we build equity into the actual mechanics of how people get hired, developed, and promoted. It isn't about having more initiatives, it’s about making the important ones actually work for everyone." We're building a workplace where intention drives impact. If you're interested, check out our open roles: https://lnkd.in/ezr9h98T
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Today we announced our Q3 2025 earnings: https://lnkd.in/gRR3YtEa
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Holiday shopping is shifting, and Ibotta’s latest insights reveal five ways beverage and CPG brands can win this season. Our Chief Revenue Officer, Chris Riedy, summarized it best: “To win this holiday season, beverage brands will need to combine wide-scale promotions with seamless, personalized offers. Success isn’t just about presenting the right promotion — it’s about providing convenience when people need it most.” Read more in Beverage Industry: https://lnkd.in/giPQRSas