Deerfield Group

It’s hard to believe, but we’re in the final sprint of 2025. Which means we’re looking ahead—and forward—to the event that jumpstarts January and sets the tone for biopharma and healthcare: the J.P. Morgan Healthcare Conference. For a few winter days—January 12-15, 2026—San Francisco transforms into a bustling ecosystem of investors, executives, entrepreneurs, journalists, and analysts eager to connect and catalyze partnerships, announcements, and headlines.   While many envision JPM week as a place to make a splash with an announcement, it’s like jumping into a pool alongside a crowd of cannonballers. How best, then, to stand out and share all the science and sparkle your company has planned for 2026?   Recognize the noise. Inboxes are flooded; everyone is talking. Recognize that journalists are overloaded and tailor your message for quick consumption.   Be strategic with timing. Decide whether to get ahead of the rush or leverage the week’s momentum. Evaluate the merits of announcements in mid-late December, early January (recognizing the week prior to JPM is busy with headlines), and even post-JPM when the noise level decreases.   Keep it clear, focused, and timely. Avoid jargon and get to the point. What’s new, why does it matter and, specifically, why does it matter today?   Tap trends. Tie your message to the bigger picture and conversations shaping healthcare and investment that week. Relevance resonates.   The same rules apply if you’re hoping to connect with a journalist for a briefing. Understand their time is in high demand, and they’ll generally be most interested in companies with catalysts expected in 2026. Be clear about the need you are addressing and what differentiates your company from its peers—and remember to be appreciative of their time.   Ready to kick off 2026 focused on making your mark? Let’s chat.  

In 2026, innovation, collaboration, and purpose-driven work will redefine what’s possible in healthcare marketing. CEO Frank Burrell and Chief Commercial Officer Tim Frank speak with Digital Health Coalition about the agency culture and human intelligence powering Deerfield Group’s agile model—a model laser-focused on the client, purpose-built for today’s changing markets, and designed to deliver disruptive strategies and executional excellence, one partnership at a time. https://lnkd.in/euY-NrZ2

Today is #WorldAIDSDay ❤️ We’re taking this moment to reflect on the lives impacted and recommit our efforts to help advance the fight to end the HIV/AIDS epidemic around the world. Compassion continues to strengthen the global healthcare community—and together, we’re making meaningful change possible. #EndAIDS #HEARTforHealth #DeerfieldGroup #HealthcareMarketing #LifeSciences

Happy Thanksgiving from Deerfield Group! This year, we want to say how thankful we are for our wonderful clients and fantastic team 🤎.  It’s been a tremendous year, and we are so grateful for every one of you. #Thanksgiving #HEARTforHealth #DeerfieldGroup #HealthcareMarketing #LifeSciences

Innovation in cardiovascular care was on full display at this year's American Heart Association Scientific Sessions 2025—a premier global event for highlighting progressing heart science. From a record-breaking 4432 abstracts, our team pinpointed three prevailing trends:   ·      The new modality race to beat high cholesterol ·      A strategic shift toward primary prevention ·      “Food as medicine” gaining traction as a serious intervention   As scientists and storytellers Deerfield Group, we are excited by the possibility of therapeutic progress in all forms. #AHA25 underscores the promise of alternative modalities beyond small molecule approaches to deliver meaningful impact for patients.

November is #LungCancerAwarenessMonth. Behind every story of survival and medical breakthrough is someone who took one more breath and step toward moving us all one day closer to a world without lung cancer. Thank you to the patients, caregivers, doctors, and researchers whose resilience continues to breathe new life into the search for a cure. 🤍 #AnyoneWithLungs #HEARTforHealth #DeerfieldGroup #HealthcareMarketing #LifeSciences

Pharma marketers are reimagining what effective HCP engagement looks like. Few voices capture the shift as clearly as the Deerfield Group's William Veltre. Bill and his podcast episode—now the recipients of two MarCom Gold Awards—are full of insight on what really drives attention and impact. Tune in for his guidance on elevating HCP engagement: https://bit.ly/3JYg4CA