Attain Sports

Our impact is growing, and we’re looking for a leader to help shape what’s next. We’re seeking a proven leader to serve as Executive Director of Attain Sports and General Manager of the Frederick Keys. This unique dual role offers the opportunity to drive strategic growth across multiple minor league baseball organizations while leading day-to-day operations for the Keys. The Executive Director will lead sponsorship and sales for the Chesapeake Baysox, Frederick Keys, and Aberdeen IronBirds, while collaborating closely with team leadership to maximize revenue, fan engagement, and community impact. Apply here: https://bit.ly/3XbluwJ

More events. More experiences. More community impact. Attain Sports is seeking a Director, Performance Center Events to lead the sales and revenue generation, programming, and event strategy for our Performance Centers at the Chesapeake Baysox and Frederick Keys ballparks. This individual will drive year-round facility utilization, create exceptional experiences for athletes and guests, and build community connections through camps, clinics, and events. If you have experience in event sales, facility management, or sports programming, and a passion for delivering engaging, community-centered experiences, we want to hear from you. Learn more and apply: https://bit.ly/3JAYWlZ

The Frederick Keys, the newly announced High-A affiliate of the Baltimore Orioles, today unveiled a refreshed brand identity as the team prepares for its return to affiliated baseball in 2026. While the logos have been updated, they proudly pay homage to the Orioles’ iconic wordmark and the team’s signature orange and black color palette. “These logos are a reflection of the spirited and rich traditions of Frederick and its enduring love for baseball,” said Greg J. Baroni, Founder and CEO of Attain Sports and owner of the Frederick Keys. “This community never stopped believing, and as we return to affiliated baseball, our commitment is stronger than ever.” Read the full press release: https://bit.ly/3KWVz9w

Attain Partners and Attain Sports were honored to sponsor and participate in the Mark J. Emery Memorial Golf Tournament in support of Special Olympics Virginia, Inc. Area 26 last week. We’re proud to Obsess Externally, connecting with our communities and championing opportunities for unity, teamwork, and growth—that’s the Attain Way. #AttainGivesBack

The Savannah Bananas Banana Ball World Tour is coming to Bowie, Maryland! This summer, Prince George’s Stadium will host two nights of high-energy, fan-first entertainment as the Indianapolis Clowns face the Loco Beach Coconuts on July 31 and August 1, 2026. Attain Sports and the Chesapeake Baysox are proud to bring this unforgettable experience to our community in partnership with the Maryland Sports Commission, Experience Prince George's, and the Maryland-National Capital Park and Planning Commission. Learn more about the event and how to join the ticket lottery: https://bit.ly/4h5vlNN

Two cities. One passion. A new chapter in Maryland baseball.   Attain Sports announced today a reorganization within its baseball portfolio. Beginning with the 2026 season, the Baltimore Orioles' High-A affiliate will relocate to Frederick, while the Major League Baseball (MLB) Draft League team will relocate to Aberdeen. The team names and identities—the Frederick Keys and the Aberdeen IronBirds—will remain in their respective cities; only the leagues in which the teams play are changing as part of this strategic realignment.   But we’re not stopping with baseball. We’re committed to making Nymeo Field at Harry Grove Stadium and Ripken Stadium year-round hubs for community engagement—hosting concerts, holiday celebrations, and special events that bring people together and create lasting impact.   The future is bright in both Frederick and Aberdeen—and we can’t wait to share it with you. https://bit.ly/4mraKFf

Last weekend, Richard J. Roberts and Ellen Walsh of Attain Sports joined the Chesapeake Oyster Catchers (Chesapeake Baysox) as they took the field against the Erie Moon Mammoths (Erie SeaWolves)—a special rebrand led by late-night host John Oliver.   Both Minor League Baseball teams suited up in alternate identities for this memorable matchup, and the Oyster Catchers remain undefeated in their new threads!

Attain Sports and Attain Partners are proud to partner with BRAWS (Bringing Resources to Aid Women’s Shelters) at Loudoun United Football Club’s Sat., 7/19 match against Oakland Roots SC. Join us at Segra Field for Her Nite to Unite, an evening dedicated to celebrating, connecting, and empowering girls and women in Northern Virginia through the love of football. A portion of every ticket sold will support BRAWS’ work delivering essential resources to women and girls in crisis. #AttainGivesBack Learn more and buy tickets: https://bit.ly/44lQFbX

The Chesapeake Baysox, in partnership with Minor League Baseball (MiLB), today announced a season-long campaign with Cervivor, Inc., a leading nonprofit dedicated to cervical cancer advocacy and education. “We’re honored to use our platform for meaningful action,” said Ellen Walsh, Chief Marketing Officer of Attain Sports, owner of the Chesapeake Baysox. “When the original Oyster Catchers logo went viral, we saw an opportunity to turn the moment into a movement—shifting the conversation toward a cause that deserves greater visibility...As fans rally behind it, they’re helping to advance Cervivor’s important, life-saving mission.” Read more: https://bit.ly/4nbDzH0

Our General Manager, Slater Fuchs, was featured in a Frederick News-Post spotlight article this morning! Slater's journey to Frederick is truly compelling - this article is a great read for anyone interested in how he became GM of the Keys and the leadership style that continues to shape the team. https://lnkd.in/egfvPH4q #ShakeYourKeys