第二届中国白茶大会选址福建政和的三大原因解析

第二届中国白茶大会选址福建政和的三大原因解析

Analysis of Three Reasons Why the Second China White Tea Conference Chose Zhenghe, Fujian

7月20日，由中国茶叶流通协会等单位共同举办的"第二届中国白茶大会"在福建省政和县盛大开幕。本次大会以"三茶统筹品牌振兴政和白茶世界共享"为主题，选址政和县具有深远的战略意义。

On July 20, the "Second China White Tea Conference" grandly opened in Zhenghe County, Fujian Province. With the theme of "Coordinating Three Teas, Revitalizing Brands, Sharing Zhenghe White Tea with the World", choosing Zhenghe as the venue carries profound strategic significance.

一、政和白茶的千年历史底蕴

1. Zhenghe White Tea's Millennial Historical Heritage

政和县产茶制茶历史已越千年，是中国白茶之乡、全国因茶得名第一县。政和白茶先后获得地理标志产品保护、中国驰名商标等多项荣誉，2021年茶产业全产业链产值突破40亿元。

Zhenghe County has over a thousand years of tea production history, being the hometown of Chinese white tea and the first county named after tea in China. Zhenghe white tea has won multiple honors including Geographical Indication Product Protection and China Famous Trademark, with the entire tea industry chain output value exceeding 4 billion yuan in 2021.

二、政和县"三茶统筹"的示范效应

2. Zhenghe County's Demonstration Effect in "Three Tea Coordination"

政和县近年来抓质量、强品牌、拓渠道，统筹做好"茶文化、茶产业、茶科技"发展。全县建成绿色生态茶园38万亩，打造生态茶园示范基地30个，积极推动茶产业与文旅、康养深度融合。

In recent years, Zhenghe County has focused on quality, strengthened brands, and expanded channels, coordinating the development of "tea culture, tea industry, and tea technology". The county has established 380,000 mu of green ecological tea gardens and 30 ecological tea garden demonstration bases, actively promoting the deep integration of the tea industry with cultural tourism and health preservation.

三、福建白茶产业的整体优势

3. The Overall Advantages of Fujian's White Tea Industry

福建省供销社积极参与"三茶"融合，成功组建福建省供销茶业集团，打造"供销福茶"品牌。同时推进"福茶网"平台建设、"大众茶馆"建设等工作，有效提升了福建白茶的品牌影响力。

The Fujian Supply and Marketing Cooperative actively participates in the integration of "three teas", successfully establishing the Fujian Supply and Marketing Tea Group and creating the "Supply and Marketing Futea" brand. It also promotes the construction of the "Futea Network" platform and "Public Teahouses", effectively enhancing the brand influence of Fujian white tea.

中国茶叶流通协会会长王庆表示，白茶已成为最受消费者瞩目的热点品种。第二届中国白茶大会将通过创新活动持续挖掘白茶产业新的赋能点与增长极，助力中国白茶高质量发展。

Wang Qing, president of China Tea Marketing Association, stated that white tea has become the hottest variety attracting consumers' attention. The Second China White Tea Conference will continue to explore new empowerment points and growth poles for the white tea industry through innovative activities, helping the high-quality development of Chinese white tea.