2024美客多招商会厦门站圆满落幕：揭秘拉美电商市场巨大潜力
2024年3月14日 - 由雨果跨境主办的"新增长，在拉美"2024美客多官方招商会华南首站在厦门圆满落幕。此次活动聚焦拉美市场机遇，美客多官方平台特别邀请卖家参与，提供全方位的市场支持。
March 14, 2024 - The "New Growth in Latin America" 2024 MercadoLibre Official Investment Conference, hosted by Hugo Cross-border, successfully concluded in Xiamen. The event focused on opportunities in the Latin American market, with MercadoLibre officially inviting sellers to participate and providing comprehensive market support.
拉美市场：跨境电商的新蓝海
Latin American Market: The New Blue Ocean for Cross-border E-commerce
拉美地区作为一个拥有6.5亿人口、33个国家及若干未独立地区的庞大市场，其潜力不可小觑。美客多中国渠道招商及生态服务管理团队负责人Libby He在会上分享：
Latin America, as a huge market with 650 million people, 33 countries and several non-independent regions, has enormous potential. Libby He, head of MercadoLibre China Channel Investment and Ecosystem Service Management Team, shared at the conference:
- 2024年拉丁美洲电商增长率达15.8%，全球领先
- 预计2026年拉美电商规模将接近1万亿美元
- 2023年独立活跃用户已达2.18亿
- 每秒交易371笔，市场活跃度极高
重点市场分析
Key Market Analysis
美客多中国渠道招商及生态服务管理商务经理Gorver Yang分享了拉美主要市场的特点：
Gorver Yang, Business Manager of MercadoLibre China Channel Investment and Ecosystem Service Management, shared the characteristics of major Latin American markets:
| 市场 | 特点 | Market | Characteristics |
|---|---|---|---|
| 巴西 | 拉美第一大经济国，电商买家数量全球第四 | Brazil | Largest economy in Latin America, fourth largest number of e-commerce buyers globally |
| 墨西哥 | 零售电商增速全球第五 | Mexico | Fifth fastest growing retail e-commerce market globally |
| 智利 | 互联网普及率超90%，购买力强 | Chile | Internet penetration rate over 90%, strong purchasing power |
成功案例分享
Success Story Sharing
厦门金府进出口有限公司CEO林志康分享了他们在美客多平台的成功经验：
Lin Zhikang, CEO of Xiamen Jinfu Import and Export Co., Ltd., shared their success story on MercadoLibre platform:
"我们2019年入驻美客多平台，在墨西哥、巴西和智利设立站点。入驻第二年业绩增长超过1500万，2022年超额完成目标。去年12月订单量同比提升90%。"
"We joined MercadoLibre in 2019, setting up sites in Mexico, Brazil and Chile. In the second year, our performance grew by more than 15 million, and in 2022 we exceeded our targets. Last December, order volume increased by 90% year-on-year."
给新卖家的建议
Advice for New Sellers
对于计划入驻美客多平台的新手卖家，专家们给出了以下建议：
For new sellers planning to join MercadoLibre, experts gave the following advice:
- 选择符合当地消费者喜好的产品
- 确保产品质量的同时打造差异化
- 抓住节日大促时机
- 与客户经理紧密合作
- Choose products that match local consumer preferences
- Ensure product quality while creating differentiation
- Seize holiday promotion opportunities
- Work closely with account managers
随着美客多平台的不断发展和完善，中国跨境卖家将能够通过这一平台深入开拓拉美市场，实现业务的跨越式发展。
With the continuous development and improvement of MercadoLibre platform, Chinese cross-border sellers will be able to deeply explore the Latin American market through this platform and achieve leapfrog development of their businesses.
