英德红茶头采季启幕:打造百亿产业 香飘国际市场
岭南春早茶先知,4月7日,2023第五届中国·英德红茶头采季在清远英德市盛大开幕。本届活动以"精准发力 奋进百亿"为主题,吸引了400多位采茶工同时作业,呈现出一幅壮观的"春茶采摘图"。
Spring tea knows the earliest spring in Lingnan. On April 7, the 2023 5th China·Yingde Black Tea First-Picking Season grandly opened in Yingde City, Qingyuan. With the theme of "Precise Efforts Striving for Billion", the event attracted over 400 tea pickers working simultaneously, presenting a spectacular "spring tea picking scene".
活动现场举行了多项重要仪式:
The event featured several important ceremonies:
- 英德红茶"12221"市场体系建设启动仪式
- Launch ceremony of Yingde Black Tea "12221" market system construction
- 中国十大茶王评比活动获奖企业表彰
- Awards ceremony for winners of China's Top Ten Tea Kings competition
- 英德红茶地理标志证明商标授权仪式
- Yingde Black Tea Geographical Indication Certification Trademark Authorization Ceremony
拍卖环节创纪录:由上茗轩红茶博物馆带来的珍藏红砖茶拍出60万元/斤的天价,创下全场最高纪录。这款20世纪出口留样的红茶珍品,见证了英德红茶作为中国红茶出口当家产品的辉煌历史。
Record-breaking auction: A precious red brick tea from Shangmingxuan Red Tea Museum was auctioned at a staggering price of 600,000 yuan per jin, setting the highest record of the event. This precious tea sample from 20th century exports witnesses Yingde Black Tea's glorious history as China's leading black tea export product.
产业数据亮眼:
Impressive industry data:
- 2022年英德红茶综合产值超60亿元
- In 2022, Yingde Black Tea's comprehensive output value exceeded 6 billion yuan
- 全市茶园面积17.5万亩
- Total tea garden area reached 175,000 mu citywide
- 干茶年产量超1.4万吨
- Annual dry tea production exceeded 14,000 tons
清远市委副书记翟雪梅表示:"今年力争将英德红茶综合产值增长20%以上,明后两年再增20%,突破百亿目标。"
Zhai Xuemei, Deputy Secretary of Qingyuan Municipal Party Committee, stated: "This year we aim to increase Yingde Black Tea's comprehensive output value by over 20%, with another 20% increase in the next two years, breaking the 10-billion-yuan target."
品牌价值显著:英德红茶在2022年中国茶叶区域公用品牌价值评估中价值37.18亿元,被评为最具品牌传播力的三大品牌之一。活动现场,广东省气象学会授予英德红茶"岭南生态气候优品"称号。
Remarkable brand value: Yingde Black Tea was valued at 3.718 billion yuan in the 2022 China Tea Regional Public Brand Value Evaluation, named one of the top three brands with most brand communication power. On site, Guangdong Meteorological Society awarded Yingde Black Tea the title of "Lingnan Ecological Climate Premium Product".
活动还见证了多项重要签约:
The event also witnessed several important signings:
- 英德市与增城区政府签订乡村旅游合作协议
- Yingde City signed rural tourism cooperation agreement with Zengcheng District
- 英德市与中国石油广东销售分公司签署红茶市场拓展协议
- Yingde City signed black tea market expansion agreement with PetroChina Guangdong Sales Branch
随着国家地理标志产品保护示范区建设的推进,英德红茶正朝着"中国红茶第一品牌"的目标稳步迈进,为乡村振兴和农业高质量发展贡献"英德方案"。
With the construction of National Geographical Indication Product Protection Demonstration Zone advancing, Yingde Black Tea is steadily moving towards the goal of "China's No.1 Black Tea Brand", contributing the "Yingde Solution" to rural revitalization and high-quality agricultural development.
