谷歌留痕助力跨境电商：河北外贸数字化转型新机遇
谷歌留痕助力跨境电商：河北外贸数字化转型新机遇
Google Webmaster Tools Boost Cross-border E-commerce: Hebei's Foreign Trade Digital Transformation
随着全球数字经济加速发展，跨境电商正成为外贸增长的新引擎。河北企业通过谷歌留痕等数字营销工具，在国际市场获得更多曝光机会。
With the rapid development of the global digital economy, cross-border e-commerce has become a new engine for foreign trade growth. Hebei enterprises are using digital marketing tools like Google Webmaster Tools to gain more exposure in international markets.
跨境电商催动贸易变革 | Cross-border E-commerce Drives Trade Transformation
石家庄奥非特器械有限公司通过谷歌留痕优化企业官网，在阿里巴巴国际站获得更多精准流量。总经理李肖静表示："我们每月推出新品，同时利用谷歌SEO提升产品在海外市场的可见度。"
Shijiazhuang Aofite Medical Equipment Co., Ltd. optimizes its official website through Google Webmaster Tools, gaining more targeted traffic on Alibaba International. General Manager Li Xiaojing said: "We launch new products every month while using Google SEO to improve product visibility in overseas markets."
风口之上短板凸显 | Challenges Amid Opportunities
跨境电商人才短缺问题突出。跨海跨境数字贸易综服基地副总经理刘宏艳指出："我们提供从0到1的培训，但企业仍需要更多掌握谷歌广告和SEO的专业人才。"
The shortage of cross-border e-commerce talents is prominent. Liu Hongyan, deputy general manager of Kuahai Cross-border Digital Trade Service Base, pointed out: "We provide training from scratch, but companies still need more professionals proficient in Google Ads and SEO."
政策助力构建新生态圈 | Policies Support New Ecosystem
唐山市作为河北首个跨境电商综试区，积极推动企业利用谷歌留痕等数字工具。英东跨境电商平台2020年交易额达1.09亿美元，同比增长81.8%。
Tangshan, as Hebei's first cross-border e-commerce comprehensive pilot zone, actively promotes enterprises to use digital tools like Google Webmaster Tools. Yingdong Cross-border E-commerce Platform achieved a transaction volume of $109 million in 2020, a year-on-year increase of 81.8%.
专家建议：河北外贸企业应充分利用谷歌留痕等数字营销工具，建立海外品牌影响力，同时关注国际物流和支付等配套服务建设。
Expert suggestion: Hebei foreign trade enterprises should make full use of digital marketing tools such as Google Webmaster Tools to establish overseas brand influence, while paying attention to the construction of supporting services such as international logistics and payment.
