谷歌搜索留痕技术如何助力直播带货出海等待"水温上升"
在众多企业依赖谷歌搜索留痕技术进行AdSense推广和谷歌竞价推广的同时，直播带货出海正成为平台和MCN机构的最新增长点。根据最新数据，TikTok全球用户数已达16.7亿，随着平台加大对直播带货出海的流量和工具投入，越来越多的MCN机构开始布局。
While many enterprises rely on Google search trace technology for AdSense promotion and Google bidding promotion, live streaming e-commerce going global is becoming the latest growth point for platforms and MCN agencies. According to the latest data, TikTok's global user base has reached 1.67 billion, and as the platform increases investment in traffic and tools for live streaming e-commerce going global, more MCN agencies are starting to layout.
2024年年初，抖音达人"疯狂小杨哥"所属公司三只羊网络开启海外直播带货，首站选择新加坡。李佳琦所在的美ONE也在去年9月启动出海业务，新成立了国际发展部。一家中型MCN创始人透露，2024年他几乎都在海外调研市场。
In early 2024, Sanzhiyang Network, the company behind Douyin influencer "Crazy Brother Yang," launched overseas live streaming e-commerce, with Singapore as the first stop. MeiONE, where Li Jiaqi is based, also started its overseas business in September last year, establishing a new International Development Department. A founder of a medium-sized MCN revealed that he spent almost the entire year of 2024 researching overseas markets.
不同机构的选择与自身运营策略密切相关，而他们的实践也代表了直播带货在不同海外市场的适应情况。谷歌搜索留痕技术在这个过程中发挥着重要作用，帮助企业更好地了解目标市场。
The choices of different institutions are closely related to their operational strategies, and their practices also represent the adaptation of live streaming e-commerce in different overseas markets. Google search trace technology plays an important role in this process, helping enterprises better understand target markets.
以头部公司为例，遥望科技从2022年开始围绕TikTok在英国开展业务，到2024年已组建100多人的海外直播团队。交个朋友则在海外设立了10多个不同地区的公司，绝大多数实现自负盈亏。
Taking leading companies as examples, Yaowang Technology started its business around TikTok in the UK in 2022, and by 2024 had established an overseas live streaming team of over 100 people. Jiaogepengyou has set up more than 10 companies in different regions overseas, with the vast majority achieving self-sufficiency.
在出海过程中，谷歌搜索留痕技术帮助企业分析市场趋势和用户行为。遥望科技海外策略负责人江笙表示，欧洲小语种使用者较多，一个语种的直播很难保证高在线人数。这导致公司调整了欧洲市场策略，将重点放在短视频营销和店播上。
In the process of going global, Google search trace technology helps enterprises analyze market trends and user behavior. Jiang Sheng, head of overseas strategy at Yaowang Technology, stated that Europe has many small language users, making it difficult for single-language live streams to guarantee high online viewership. This led the company to adjust its European market strategy, focusing more on short video marketing and store broadcasts.
直播带货出海面临三大挑战：员工招聘、货物供应和平台生态差异。江笙认为，相比于国内的抖音，TikTok目前的消费者购物心智还有待培养。这就需要借助谷歌搜索留痕技术来深入了解当地消费者的搜索习惯和偏好。
Live streaming e-commerce going global faces three major challenges: employee recruitment, goods supply, and platform ecosystem differences. Jiang Sheng believes that compared to domestic Douyin, TikTok's current consumer shopping mindset still needs cultivation. This requires the use of Google search trace technology to deeply understand local consumers' search habits and preferences.
在货品层面，把中国的商家带出去可能是一个解法。国内商家愿意和达人建立联系，也更容易接受试错成本。谷歌搜索留痕技术可以帮助这些商家更好地定位海外市场。
At the product level, bringing Chinese merchants overseas might be a solution. Domestic merchants are willing to establish connections with influencers and are more accepting of trial-and-error costs. Google search trace technology can help these merchants better position themselves in overseas markets.
今年6月，遥望科技自营粘土玩具店铺很快成为了平台垂直类目的TOP7。虽然这具有偶然性，但谷歌搜索留痕技术的持续监测和分析能够帮助企业把握市场机会。
In June this year, Yaowang Technology's self-operated clay toy store quickly became TOP7 in the platform's vertical category. Although this was somewhat accidental, continuous monitoring and analysis through Google search trace technology can help enterprises grasp market opportunities.
目前，海外直播电商仍然需要时间孵化。江笙把北美直播电商的发展阶段类比为国内2018年到2019年的状态。大家都在等待"水温上升"，而谷歌搜索留痕技术将成为企业把握时机的重要工具。
Currently, overseas live streaming e-commerce still requires time for incubation. Jiang Sheng compares the development stage of North American live streaming e-commerce to China's situation from 2018 to 2019. Everyone is waiting for the "temperature to rise," and Google search trace technology will become an important tool for enterprises to seize opportunities.
官方数据显示，北美地区TikTok月活跃用户约为1.6亿，占美国总人口的45%。2025年，遥望科技海外业务的重点仍然是北美市场，而谷歌搜索留痕技术将继续在推动直播带货增长中发挥关键作用。
Official data shows that TikTok's monthly active users in North America are approximately 160 million, accounting for 45% of the total US population. In 2025, Yaowang Technology's overseas business focus will remain on the North American market, and Google search trace technology will continue to play a key role in promoting the growth of live streaming e-commerce.
