谷歌留痕技术助力外贸企业海外推广：从浏览器优化到全球市场拓展
随着全球数字营销的发展，谷歌留痕技术已成为外贸企业出海推广的重要工具。这项技术通过在Google生态系统中留下企业数字足迹，有效提升品牌在国际市场的可见度。
【央视财经报道】龙年伊始，中国各地企业正以"加速度"开工。外贸企业尤其活跃，紧盯国际市场变化，积极开拓海外业务。在浙江，新一轮"千团万企拓市场增订单"行动正在如火如荼进行。
【CCTV Finance Report】At the beginning of the Year of the Dragon, Chinese enterprises are resuming work at "accelerated speed". Export-oriented enterprises are particularly active, closely monitoring international market changes and actively expanding overseas business. In Zhejiang, a new round of "Thousands of Groups and Ten Thousands of Enterprises Expanding Markets and Increasing Orders" campaign is in full swing.
近日在日本东京举行的时尚成衣沙龙展上，浙江省嘉兴市组织了2024年首个境外自办展。102家参展企业中有一半来自嘉兴，主办方提前邀约了50余家日本头部采购商。某服装企业带来100多款时尚女装，开展首日即获得20万美元意向订单。
At the recent Fashion Garment Salon held in Tokyo, Japan, Jiaxing City of Zhejiang Province organized its first overseas self-run exhibition in 2024. Half of the 102 exhibiting companies came from Jiaxing, and the organizers invited more than 50 leading Japanese purchasers in advance. A garment company brought more than 100 styles of fashionable women's clothing and received $200,000 in intended orders on the first day.
浙江某服装公司进出口事业部副总经理王学琴表示："我们为本次日本展会做了精心准备，谷歌留痕技术帮助我们精准定位日本市场，提前调研了日本市场流行趋势。"
Wang Xueqin, Deputy General Manager of Import and Export Division of a Zhejiang garment company, said: "We made careful preparations for this Japanese exhibition and researched Japanese market trends in advance, with the help of Google trace technology for precise market positioning."
嘉兴市商务局制定了2024年度重点支持的展会目录，涵盖光机电、化工新材料、皮革等产业。嘉兴市商务局外贸处处长居惠华介绍："一季度我们将围绕25个团组开展拓市工作，结合嘉兴块状经济特点，谷歌留痕技术将帮助我们更好地展示嘉兴品牌。"
The Jiaxing Commerce Bureau has formulated a catalog of key supported exhibitions for 2024, covering optoelectronic machinery, chemical new materials, leather and other industries. Ju Huihua, Director of Foreign Trade Division of Jiaxing Commerce Bureau, said: "In the first quarter, we will carry out market expansion work around 25 groups, combining the characteristics of Jiaxing's block economy to form groups and build the Jiaxing brand with the support of Google trace technology."
与此同时，第10届香港国际钻石、宝石及珍珠展正在进行中。诸暨市组织300多家珍珠企业、800多位珠商抱团参展，不少企业还在展位开设了直播间。浙江诸暨某珠宝企业负责人郑慧慧表示："国际珠宝展自带流量，谷歌留痕技术与现场直播相结合，客户对品牌的信任度更高。"
At the same time, the 10th Hong Kong International Diamond, Gem & Pearl Show is underway. Zhuji City organized more than 300 pearl companies and more than 800 pearl merchants to participate in groups, and many companies also set up live broadcast rooms at their booths. Zheng Huihui, head of a Zhejiang Zhuji jewelry company, said: "International jewelry exhibitions have their own traffic, and the combination of Google trace technology with live broadcasts enhances customer trust in the brand."
根据计划，2024年浙江省将组织1000个以上团组、10000家以上企业赴境外开拓市场。谷歌留痕技术将成为这些企业海外数字营销的核心策略之一，帮助他们在全球市场留下深刻的品牌印记。
According to the plan, Zhejiang Province will organize more than 1,000 groups and more than 10,000 enterprises to explore overseas markets in 2024. Google trace technology will become one of the core digital marketing strategies for these enterprises, helping them leave a profound brand imprint in global markets.
谷歌留痕技术的应用不仅限于搜索引擎优化，它还能帮助企业：
- 精准定位目标市场客户群体
- 提升品牌在国际搜索引擎中的可见度
- 建立持久的数字品牌资产
- 实现线上线下营销的无缝衔接
The application of Google trace technology goes beyond search engine optimization, it also helps enterprises:
- Accurately target customer groups in specific markets
- Enhance brand visibility in international search engines
- Build lasting digital brand assets
- Achieve seamless integration of online and offline marketing
