专业SEO推广公司解析：谷歌推广服务与海外网红营销策略
为什么谷歌要做推广服务？ | Why Does Google Offer Promotion Services?
2022年5月25日，SocialBook CEO Heidi受邀参加Google品牌出海训练营，与众多出海企业分享广告与网红营销的实战经验。本次活动聚焦"出海广告投放优化与网红营销"，四位行业专家带来了精彩分享。
On May 25, 2022, SocialBook CEO Heidi was invited to attend the Google Brand Going Global Training Camp, sharing practical experiences in advertising and influencer marketing with many overseas enterprises. The event focused on "Overseas Advertising Optimization and Influencer Marketing", featuring insights from four industry experts.
谷歌品牌出海训练营项目 | Google Brand Going Global Training Camp
谷歌大中华区新客户业务部南区负责人Eddy Chang介绍：2021年该项目已在深圳和杭州完成14期课程，服务超1000人次；2022年计划覆盖15个城市，开展90期课程，旨在为外贸企业提供品牌出海支持。
Eddy Chang from Google Greater China New Customer Business Department introduced: In 2021, the program completed 14 sessions in Shenzhen and Hangzhou, serving over 1,000 participants; In 2022, it plans to cover 15 cities with 90 sessions, aiming to support foreign trade enterprises in going global.
海外网红营销三大关键 | Three Keys to Overseas Influencer Marketing
SocialBook CEO Heidi Yu分享了：
- 海外网红营销现状分析
- 民族品牌出海案例解析
- 红人营销工具使用技巧
SocialBook CEO Heidi Yu shared:
- Analysis of overseas influencer marketing status
- Case studies of national brands going global
- Tips for using influencer marketing tools
核心观点：YouTube、Instagram和TikTok是出海企业必须关注的三大平台。SocialBook拥有800万+红人资源，已服务阿里巴巴、华为、小米等知名企业。
Key Insight: YouTube, Instagram and TikTok are three must-focus platforms for overseas enterprises. SocialBook has 8M+ influencer resources and has served renowned companies like Alibaba, Huawei, Xiaomi, etc.
视频营销增长策略 | Video Marketing Growth Strategies
谷歌客户经理Amanda王华指出：YouTube作为全球第二大搜索引擎，视频广告能显著提升品牌记忆度。与YouTube红人合作是DTC品牌增长的有效途径。
Google Account Manager Amanda Wang noted: As the world's second largest search engine, YouTube video ads can significantly enhance brand recall. Collaborating with YouTube influencers is an effective way for DTC brand growth.
广告数据分析技巧 | Advertising Data Analysis Techniques
谷歌客户经理Elik朱兆光强调：转化追踪工具能帮助企业优化广告投放，提高投资回报率。智能出价策略可根据不同目标自动优化广告效果。
Google Account Manager Elik Zhu emphasized: Conversion tracking tools can help enterprises optimize ad delivery and improve ROI. Smart bidding strategies can automatically optimize ad performance based on different goals.
专业SEO建议：出海企业应结合搜索广告、购物广告、展示广告和视频广告，构建全方位的数字营销矩阵。SocialBook作为专业海外营销机构，可提供从网红筛选到内容创作的一站式服务。
Professional SEO Advice: Overseas enterprises should combine search ads, shopping ads, display ads and video ads to build a comprehensive digital marketing matrix. As a professional overseas marketing agency, SocialBook can provide one-stop services from influencer screening to content creation.
